👉Do NOT share this hook strategy with a business owner… (Because they’re going…

This video proves that negatives attract. Three, two, one. Let's see how it comes out. Dino, you're... Dino, you're... This brand could have just said the perfect costume for dino-loving kids and gotten like 10,000 views, but instead they got 28 million views all because of two key choices.

First, they said do not. Our brain pays way more attention to the negatives than it does to the positives. So when we're told not to do something, it immediately captures our attention. Second, they called out their exact buyer's identity. And so this is gonna do one of two things for the viewer. First, if you're a mom, you're gonna see this

and feel identified in the video. And second, for everybody else, it's gonna call to mind a specific mom that this can apply to. Like I saw this video and immediately sent it to a mom friend of mine. See the caption to find out how you can do this for your business.

and immediately sent it to a mom friend of mine. See the caption to find out how you can do this for your business.

See the caption to find out how you can do this for your business.

how you can do this for your business.