Christian Di BrattoInstagram

In the past 3 years, I've personally written 5,000 LinkedIn posts for 50+ tech founders.

1:20English(auto-generated)7 segments343 words · 2 min read

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TL;DR

Learn how to build a strong LinkedIn presence in 90 days with practical tips on profile optimization, posting strategies, and networking.

LinkedIn profile optimizationLinkedIn posting strategynetworking on LinkedIncontent creation for foundersbuilding a LinkedIn presencetop of funnel postsmiddle of funnel contentcase studies on LinkedIn

Chapters

  1. 0:00Introduction to LinkedIn Strategy
    01
  2. 0:10Optimizing Your LinkedIn Profile
    02
  3. 0:30Creating Effective Headlines and About Section
    03
  4. 0:50Posting Strategy: Types of Posts
    04
  5. 1:10Networking and Engagement Tips
    05
  6. 1:20Conclusion and Recap
    06

Transcript

0:00

If you want to build a LinkedIn presence in 90 days or less, here's how you do it. I'm Christian. My company ghost writes LinkedIn content for founders, many of which are backed by these VCs and more. Here's some real client results to prove that I'm not lying. I'm about to walk you through our entire process, so pay attention. Number one, you're gonna optimize your profile. That means having a clear headshot and a banner with some social proof and your company's value prop.

0:15

That means having a clear headshot and a banner with some social proof and your company's value prop. Next, you need an easy headline. Put your job title, put your company name, don't listen to anyone else. Next, you need a very simple about section written in first person. This should not be too long. just tell people what you're building. Feature section, show off case studies, press, product launches, that type of thing. You are going to post five times per week.

0:30

press, product launches, that type of thing. You are going to post five times per week. Now, I hear you saying, what do I post about? This is what you post about. You are gonna post two top of funnel posts per week. These are opinions on company building, how you're building your team, stories from building your company, all of the things that are generally designed to get visibility on LinkedIn. You are also gonna do two middle of funnel posts per week. Here, you'll share industry commentary,

0:45

You are also gonna do two middle of funnel posts per week. Here, you'll share industry commentary, industry specific opinions, frameworks and processes your ICP can steal, and general industry thought leadership, whether you like that or not. Finally, bottom of funnel, this is pretty boilerplate. You're gonna share case studies, testimonials, answers to FAQs and answers to objections, but posting is not enough. You need to be connecting with 100 people

1:01

but posting is not enough. You need to be connecting with 100 people you want in your network per day, ideally people that can buy from you. Do this with Sales Navigator or just use Traxee, I don't care. Next, you are going to build a custom feed of people who your ICP follows, so you can leave thoughtful comments on their posts and get in front of your ICP. Repeat, repeat, repeat, repeat, that's it.

1:15

and get in front of your ICP. Repeat, repeat, repeat, repeat, that's it.

1:16

Repeat, repeat, repeat, repeat, that's it.

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