Instagram now supports long format horizontal videos up to 90 minutes long!

Instagram now supports long format horizontal videos. And this is a massive deal because it solves Instagram creators biggest problem. And it means they're now going head to head with YouTube. So how this works is you can now upload up to 90 minute long horizontal videos. And you might see a reel

that's part of a longer video. And so then you can click this button to see the whole long format video. Long format videos take up two grid slots in the discovery tab. And Maseri said that he was against doing long format videos at first because Instagram isn't just about entertainment.

It's about connecting with friends. And I think in terms of the feed, the connecting with friends has been long gone. And this is massive. First off, thumbnails, I think, are a terrible way to figure out if you want to watch a video or not. A reel is a way better way to gauge a long video. And then if you're interested, you can start watching the long format video.

Also, the experience on a duo is incredible. When you want to watch the long format video, you just open it up and you have this beautiful screen. And hot take, I think Instagram is the king of social media and video right now, both with views and money because a lot of brands want to pay for Instagram content right now.

But the biggest problem for every single Instagrammer is everyone knows that long format video is so much more powerful in terms of building a brand than short form videos. Short form is great for discovery, but long format is much better at building a strong brand. This means now you can continue to build your brand with long format videos on Instagram instead of having to hop onto YouTube and start from scratch and learn a whole different platform, etc, etc.

And I would say most of the time Instagram creators fail at this transition. Only problem is you can't earn ad revenue yet. But once you can, YouTube is going to have to do something big to compete. I think YouTube has been losing a lot of attention recently, whereas Instagram has just been going up.

And this news takes things to another level.