David RobertsInstagram

Comment “KLINT” and I’ll send you the influencer recruiting tool I use to scale…

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TL;DR

Learn how Whisperflow scaled to a $2 billion valuation using a unique creator payment model and strategic influencer recruitment techniques.

Whisperflow advertising strategyinfluencer recruitment toolcreator payment modelscaling video adssocial media advertisingUGC creator recruitmentsuccessful ad campaignscommission-based creator earnings

Chapters

  1. 0:00Introduction to Whisperflow's Success
    01
  2. 0:20The Tribe Platform Explained
    02
  3. 0:40Incentive Structure for Creators
    03
  4. 1:00Recruiting Initial Creators
    04
  5. 1:20Scaling Up the Creator Base
    05
  6. 1:40Results and Achievements
    06
  7. 2:00Conclusion and Call to Action
    07

Transcript

0:00

This is the most insane paid ads program in Silicon Valley, and it's behind Whisperflow's run from zero to two billion dollars. They publish 700 new video ads a month from just 50 creators, and here's how. Number one, the biggest unlock is a platform called Tribe. See,

0:13

most companies pay creators a flat fee for every video produced, and it costs the same whether the video ad works or not. Tribe flips that. Creators submit their best ads. Whisperflow runs them on Meta, TikTok, and Applovin.

0:31

And then Tribe tracks how each one performs and then pays the creator a commission on it. Whisper pays 7% of the ad spend behind each winning video. So if a creator comes up with a brand new concept that ends up spending $100,000 on Meta,

0:47

that creator earns a $7,000 commission. The incentives line up perfectly. You win if I win. The result, more winning ads and an ad account that scales like lightning All right number two they started with just five creators and scaled slowly and intentionally To find your first creators use Clint AI or

1:10

search Instagram by hand with keywords like UGC creator, tech, and SaaS. Go through the followers and comments of every good creator you find and then send 100 to 200 DMs a week. The offer to those first creators was a guaranteed minimum. For example, $1,000 for 25 videos a month. That

1:28

That takes the risk off the creator, so top talent says yes to this offer. Then if a creator only earns $500 in commissions that month on their video ads, Whisper would top them up to $1,000. Once the creator earns more than $1,000 on their own, the guarantee stops and they're on pure commission. Over time, Whisper cuts the low performers and nurtures their killers.

1:46

That's how they went from five creators initially to 10, then 20, then 40, and hit 50 in four months. results in 700 new video ads a month with a $2 billion company valuation. Comment Clint and I'll send you the exact influencer recruiting tool that I use to scale programs like this.

2:04

send you the exact influencer recruiting tool that I use to scale programs like this.

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