I Spent 24 Hours With A SaaS Millionaire

This is Jeremy and he might be one of the most successful solarreneurs of all time. But before we get into that, we got to go back. It all started with a DM. Hey Pat, I just sold my SAS for millions and I wanted to share the secret with you. I

wanted to share the secret with you. I gave him a quick call and when he told me about this strategy, I just couldn't believe it. Is this real? Did he just get lucky? And will this secret strategy still work in 2026? Only way to find out? Well, I decided to travel to the hills of Los Angeles, knock on his

the hills of Los Angeles, knock on his door, and have him show me everything. Because this wasn't just a strategy. It was a change in how software will be built forever. Come join me as I spend 24 hours with a SAS millionaire. I'm Pat

Walls and this is Starter Story. We're at Jeremy's house in the Hollywood Hills now. He claims to have built a SAS business that made millions of dollars and then sold it for even more millions. His secret apparently is this thing called the tentpole strategy. with AI vibe coding tools,

mean with AI vibe coding tools, everyone's talking about how SAS is dead. He told me he has a couple things to share about that which I'm excited to go over. Is SAS dead? Guess we'll find out. Hello. Is this Jeremy's house? , let's

go. Whoa. He must have sold his SAS for millions if he's got this G Wagon here. This is a Mercedes AMG. Look at this thing, man. This is sick. This is not a video about nice cars. Let's go talk about SAS. Let's go. Guess this is the place.

Guess this is the place. Hey. Hey. Good to see you, man. Welcome. Nice place, man. , thank you so much. This is how a Sass millionaire lives. Look at this. This is the original from Disneyland. Wow. This here is commissioned art.

Wow. This here is commissioned art. I don't know what that means. It was made for the house. Wow. And then this was specifically for this and that was flown in from Italy. Can you believe how douchebaggy that is to say here? Thanks for having me. Hey, no problem. Thanks for coming.

here? Thanks for having me. Hey, no problem. Thanks for coming. I got the SAS millionaire here. We're about to learn all about his business. You sold your business. I did. I did. What was the business that you built? The business was Taskmagic. As a solo founder, I kept finding myself dabbling no code tools and one of

dabbling no code tools and one of those biggest no code tools was Zapier. And I noticed that a lot of Zapier users struggled to just automate things cuz it was very limited by APIs. So we built a tool that allowed them to click

built a tool that allowed them to click the button or automate the messy browser human behavior in a web browser. And we eventually scaled Taskmagic to over 60,000 users and about 8,000 paying customers. And some months we would do north of 400 grand. Wow.

north of 400 grand. Wow. And gotten it to about 3 million annually. Wow. to making the Inc. 500 list last year with a single employee. A single employee, just you and one employee, me and my CTO. Wow. So last year after making the Inc. 500

So last year after making the Inc. 500 list, we were , "Okay, this could be a peak that we could maybe explore a sale. We got one that was good that was in the mid upper seven figures in millions enough to get that very cheap

millions enough to get that very cheap plaque with the badge. But this was lifechanging for me and the one employee and I just thought it was the time to do it especially before I turned 38 years old. We had chatted before and you let me know about this amazing strategy. We're

We had chatted before and you let me know about this amazing strategy. We're going to talk about that a little bit later but just give me a little tease on that one. Yeah. So that's the temppole strategy. Most people will build one product and then market it. We marketed our product by building other side products that would funnel paid users to that one

would funnel paid users to that one temple product. Yeah. Give us a tour. Give us a tour. So, this is the Product Hunt Golden Kitty Award. And this is our one of one I've been assured by Gaz, the founder of acquired.com, where

we sold Taskmagic. This is the magazine that we were in, the inc 5000 magazine. This one, Taskmagic, was awarded by AppSumo. Tell me how this all started. Did you have a software background? How did you get to this point where you had a $3

get to this point where you had a $3 million per year SAS with one founder, one employee? So, I started non-technical just hacking away at the original product which was V1. That was a no code app builder that ran slow as [ __ ] And then because I was able to monetize that

early in 2019, I was able to hire my first employee. We rebuilt the thing and we launched that in 2020. we got that to seven figures in revenue and then 2021 we took a step back because we were thinking what is the bigger opportunity here and

what is the bigger opportunity here and the sentiment with customers was how do we automate those things? We thought okay let's listen to this automation thing maybe we can get on the forefront there and we started with just a few hundred grand in 2021 of that revenue and then made it to about 3 million in three years.