why your ads aren’t scaling… #marketingtips #metaads #contentmarketingstrategy…

I spent over $4 million on ads last year, and this one creative framework is responsible for almost every winner. It's a grid. Four different angles, three different formats, and three different hooks. 36 unique creatives from one product. Here's the angles. Pain, transformation, social proof, and authority. Here's the formats.

Here's the angles. Pain, transformation, social proof, and authority. Here's the formats. Founder, UGC, and demo. Here's the hooks. Question, stat, and contrarian. Before I started using this framework, I was all over the place. I would just randomly get on a huddle on Slack with my creative director, randomly send my team messages when ideas came to mind,

on Slack with my creative director, randomly send my team messages when ideas came to mind, and we would just throw out any and every type of ad, hoping and praying we would eventually find a winner. Compared to now, I follow this framework religiously, and I also get on a call every Monday, Wednesday, and Friday, no matter what, with my creative director.

and Friday, no matter what, with my creative director. And what we do on that call is continue to implement new ideas with the exact same framework that I just explained to you. And additionally, we spend the first five to 10 minutes on every single call to audit the ad account together to see what new creatives are working every 72 hours,

to see what new creatives are working every 72 hours, which ones are showing signs of possibly being a winner, and additionally, going on Facebook ad library to spy on other brands that aren't selling the same product as us, but are marketing to a very similar demographic for us to get more ideas on new concepts that we can continue to test. So if your ROAS is shit, it's not meta most likely.

on new concepts that we can continue to test. So if your ROAS is shit, it's not meta most likely. Yes, your bidding strategy and your campaign structure does matter, but the main problem is that you're feeding the algorithm the same angles over and over and over again. I've been running ads for over eight years, and it's embarrassing to admit, up until this year,

I've been running ads for over eight years, and it's embarrassing to admit, up until this year, I never took creatives as seriously as I am now. And to say the least, the results are absolutely insane. This is one of the most important things you need to do as the CMO or as the founder with your business if you play a big role in the marketing side of your brand.

if you play a big role in the marketing side of your brand. And now, I'm auditing on average about three to five brands per month, helping them with their exact creative strategy. If you're interested, send me a DM. You must be spending at least $1,000 a day on ads, or I can't help you.

You must be spending at least $1,000 a day on ads, or I can't help you.

or I can't help you.