Claude Code + Karparthy’s AutoResearch = GOD MODE

If you're using claude code without auto research, you might be leaving money on the table. So, in this video, I'm going to show you new strategy from Andre Kapi that could not only just improve any metric in your business, but also save you hours and get you light years ahead of your competitors. And if you don't know who I am, my name is Jack

s and get you light years ahead of your competitors. And if you don't know who I am, my name is Jack Roberts. I built and saw my last tech startup 60,000 customers and now I run an AI automation business. So, if you haven't already, grab that coffee and let's dive straight in. Broad code auto research can be best explained by WD40, the tool that

ee and let's dive straight in. Broad code auto research can be best explained by WD40, the tool that every man in the world needs. Now, what most people don't realize is it's called WD40 because WD39 failed. They had to do 40 different iterations of something before they got the actual winning combination. The TLDDR here is that the more we iterate

something before they got the actual winning combination. The TLDDR here is that the more we iterate on something and try and experiment, the better the thing can be, which can drive incredible benefits to our business or our personal lives. For example, if we work on the copy and the positioning, we can get higher email conversions. We can do the

mple, if we work on the copy and the positioning, we can get higher email conversions. We can do the exact same thing on our websites. Better title, better blogs, and get more sales. Likewise, if you want people to join your community or you want to increase your click-through rate on your social media or get better hooks or even sales scripts

t to increase your click-through rate on your social media or get better hooks or even sales scripts where your team are selling constantly or your clients are selling constantly, you name it. This process of iteration, gathering data, and making better decisions is what helps us to generally improve in anything we're doing in business. So what is

tter decisions is what helps us to generally improve in anything we're doing in business. So what is it and who the hell is this guy? Well, this is Andre Kapathy, one of the co-founders of Open AI. He also worked in I think it was with Tesla AI as well. Essentially, it is a GitHub repo that Andre has created that essentially enshrines some of these

ll. Essentially, it is a GitHub repo that Andre has created that essentially enshrines some of these core principles of this self-improvement cycle. It's blown up on GitHub. It's got many, many thousands and thousands of stars quite recently. But effectively, it has a couple of things. We just need something to change. We need an easy way to

But effectively, it has a couple of things. We just need something to change. We need an easy way to measure that thing. And then we just let our cla code agents run it and report back to us on a specified frequency that we give to it. And to do this we need three wonderful things. First of all we need one thing to change. We need one metric to

this we need three wonderful things. First of all we need one thing to change. We need one metric to measure and we need a way to read the result that it gives us. So the way this works essentially is a loop is we generate something. We deploy that thing and when that thing is deployed then we grab the data. We in effect harvest the data. The AI

t thing and when that thing is deployed then we grab the data. We in effect harvest the data. The AI are going to do this on a loop. It could be every 2 minutes. It could be every day. It could be whatever frequency we want to. But that's the triangular loop that we create something. We then see its performance and then based on that performance

ngular loop that we create something. We then see its performance and then based on that performance and data, we try a new experiment. The idea is that the actual quality of the thing goes up over and over time. And if you think about it this, day one, it's you're pushing, , a boulder up a mountain, a snowball mountain. But the core idea here is

one, it's you're pushing, , a boulder up a mountain, a snowball mountain. But the core idea here is that every iteration compounds and every experiment is logged and it never forgets. So we'll already know what we tried and didn't work. And so by day 365, you've got all this beautiful success that you could never have gotten before. Remember 1%

day 365, you've got all this beautiful success that you could never have gotten before. Remember 1% improvement. If you improve 100 by 1% every day, I think the total output is over 300. It's really impressive. So log is the asset essentially if you think about it this hand over from V1 to V2 model V1 compiles initial research and context that

you think about it this hand over from V1 to V2 model V1 compiles initial research and context that then passes over to V2. So V2 optimizes, enhances and builds on knowledge. Then V3 does the same thing and we keep giving this playbook of excellence together so we can figure out what the optimum is. Now if you think about this, the way that

ellence together so we can figure out what the optimum is. Now if you think about this, the way that essentially works is that we want some control, a control sample if possible. This won't always be possible and I'm going to show you a circumstance in which that might not be possible. But a typical idea is if we have two groups of things. We have

in which that might not be possible. But a typical idea is if we have two groups of things. We have a baseline control which is a blue card and then we have the challenger variant that claude code will create for us. And the idea with this is if the challenger variant beats the control it becomes the new baseline and so on and so on and so forth.

e challenger variant beats the control it becomes the new baseline and so on and so on and so forth. Add infinite item as they say. Now what makes a great candidate for this auto research process? Well, needs to be something that is objective. In other words, there can be no deliberation or debate about whether or not it was achieved. So, does it

ther words, there can be no deliberation or debate about whether or not it was achieved. So, does it feel good? Does it have a certain vibe? Not great. Is it a metric? Is it a conversion rate percentage? Is it something that's a one or a zero or a number or a pass or a fail? These are things that make it, but fundamentally needs to be an objective

umber or a pass or a fail? These are things that make it, but fundamentally needs to be an objective metric. And I will touch on that in the video as well, but also show you how you can come up with what you should be focusing on the very first project to do for your business or your personal life. Now, anything measurable can be optimized

rst project to do for your business or your personal life. Now, anything measurable can be optimized essentially. So it could be landing pages, email subject lines, ad creative, YouTube titles and thumbnails, e-commerce checkout flow, chatbot scripting. And the idea is that we build up all these different systems to run for us in parallel so we can

ng. And the idea is that we build up all these different systems to run for us in parallel so we can improve our entire business and workflows. And some very simple steps. We're going to clone the repo, write a program.md, define our metric, and then set the loop. And even if the thing that you want to track does not have an API, we're still going

n set the loop. And even if the thing that you want to track does not have an API, we're still going to cover that and show you exactly how to do it because APIs are not going to stop us here on the Jack Robbers YouTube channel. Wonderful. So now I'm in anti-gravity which is my IDE of choice, my integrated development environment. And then once you

in anti-gravity which is my IDE of choice, my integrated development environment. And then once you double click in the middle, you'll see an orange thing appear at the top. If you don't have claude installed, you can come on the left hand side to I believe it is just under extensions. You type in Claude, it's there. And then you download it and

I believe it is just under extensions. You type in Claude, it's there. And then you download it and you're going to be good to go. So we can choose how we want to connect Claude. I'm going to do it via my subscription because I've got a max plan. You can do it with the pro plan as well. Will save you on credit. So let's get that set up. We say

. You can do it with the pro plan as well. Will save you on credit. So let's get that set up. We say yes, Claude. That is absolutely fine. We're going to authorize you. And once you've done that, you'll see Claude appear on the hand side. And by this is by far the cheapest way to access Claude code is just get your pro plan. You don't need a max

his is by far the cheapest way to access Claude code is just get your pro plan. You don't need a max plan unless you're taking it into stellar which I think a lot of you are cuz you're watching this video and you're kicking butt. But ultimately the pro plan is going to be so much cheaper for you than the API. So this is the GitHub that we're going

pro plan is going to be so much cheaper for you than the API. So this is the GitHub that we're going to copy in there and it explains auto research how it works altogether and what it does. So the repo is deliberately kept small and only has three files that matter. prepare py fix constraints on one-time data prep trainy the single file that the

files that matter. prepare py fix constraints on one-time data prep trainy the single file that the agent edits and programm which is based on instructions for one agent point your agent here and let it go and it's got quick start instructions load of wonderful thing the best way to integrate this as with all these things is come over to the code

of wonderful thing the best way to integrate this as with all these things is come over to the code and we're just going to copy this and at the time recording it has over 44,000 stars so let's go back over then to anti-gravity and then let's give it here we're going to say hey there what I'd you to do is go ahead grab this repo and clone it into

it here we're going to say hey there what I'd you to do is go ahead grab this repo and clone it into this project folder please cool so it's just going to go straight over to GitHub, grab that, and drop it in. We're using GLD for speech to text. And if I come over here, you can see now in the explorer section, we're going to have everything's going

if I come over here, you can see now in the explorer section, we're going to have everything's going to be added. So, what we first of all want to do is just open up a folder. So, we're going to be rocking and rolling. You can also just clone a repo here, by the way, on the left hand side if you want to. You just put that down there, clone from

epo here, by the way, on the left hand side if you want to. You just put that down there, clone from this URL, and it will just automatically do it. And then we need to pick a folder, of course. So, if you come to any folder you want to, I can come down here, and I just say auto improve. Okay, cool. I hit create, and then select the repo's

an come down here, and I just say auto improve. Okay, cool. I hit create, and then select the repo's destination, and then it should clone the whole thing. Yeah, we're going to do that. We open that one up and then we have everything here rocking and rolling. There's an alternative option if you don't want to just yap to Claude. It's possible. As

nd rolling. There's an alternative option if you don't want to just yap to Claude. It's possible. As you can see, now we have everything there for us instantaneously on the left hand side. Now, this is the anti-gravity window which we can remove by doing control and L. You can speak with Claude if you want to within here. It's completely your call,

oing control and L. You can speak with Claude if you want to within here. It's completely your call, but we're going to be using Claude within the main section here by clicking in on this guy, which is wonderful. So, now we've done that, the first thing we need to do is essentially decide what is the thing that we want to track. Now, there's many

thing we need to do is essentially decide what is the thing that we want to track. Now, there's many things you could do. You could do things email conversion rates. We have different split things. Now, to apply these incredible auto research principles to your business, you only need to follow a very simple three-step framework that will

ch principles to your business, you only need to follow a very simple three-step framework that will essentially work for anything that you want to track and improve. The first one being choosing an important metric to change in the first place. And number one is something to change. So, let's take an example of the platform. Now, let's say for

And number one is something to change. So, let's take an example of the platform. Now, let's say for instance that you were on school. Now, many people are on school these days. So, let's say that you were on here and you wanted to track your conversions and you thought, , one of the things I want to do is see what my conversion rate is. So, let's

sions and you thought, , one of the things I want to do is see what my conversion rate is. So, let's say you have copy somewhere. Again, this could be on your website. The example doesn't matter. All that really matters is that you're picking a thing. So, you may look at this copy and say, "Hey, this copy is cool, but what if you could trial this

ng. So, you may look at this copy and say, "Hey, this copy is cool, but what if you could trial this on a weekly basis and have AI use this exact same auto research principle to try out different copies based on all of this information?" Well, that would be pretty cool. But in order to do that, we need a metric. We need a conversion metric. But the

ould be pretty cool. But in order to do that, we need a metric. We need a conversion metric. But the problem is not everything in the world connects via an API. If you're connecting to go high level or an email service, we can grab that. You can't grab that via school unless you use the strategy that I'm going to show you in this example, which is

rab that via school unless you use the strategy that I'm going to show you in this example, which is why remember the example doesn't matter. It's how we do it. So step one is decide the metric, which is going to be the thing we're changing, which is going to be this copy. Okay, it's going to copy all of this so. And now we're back into

ng, which is going to be this copy. Okay, it's going to copy all of this so. And now we're back into anti-gravity. First thing I wanted to do is to familiarize itself with the information on the left hand side. So, hey, the first thing I'd to do is to familiarize yourself with this entire project on the left hand side. And the spirit of what I'm

s to familiarize yourself with this entire project on the left hand side. And the spirit of what I'm trying to do, we are going to spin up several projects to track systematically improvements of a key metric in my businesses. And essentially, we're going to dictate what the thing is that we're tracking. I'm going to give you context about what

're going to dictate what the thing is that we're tracking. I'm going to give you context about what that thing is. You're going to ask me clarificatory questions. And you're going to follow along with the instructions on the left hand side. You're also going to go and create a claude.m file. And once we've done that, we're going to create a unique

lso going to go and create a claude.m file. And once we've done that, we're going to create a unique process for each of the things that we're going to track the actual thing we're changing the metric we want to get to and how what the process is of us improving that over time. So familiarize yourself with the items left hand side and let me know

f us improving that over time. So familiarize yourself with the items left hand side and let me know when you are ready to proceed. Awesome. So put this one in here so and then let Claude initialize itself with the information. Now this is wonderful. It's fully initialized and remember when you're deciding what you want to change, I will come on to

It's fully initialized and remember when you're deciding what you want to change, I will come on to that in this video. You're not going to want to miss that part of the video because it's really important is we typically want to pick the biggest constraining factor. What is the one number that exists in our world that if we were to change it

st constraining factor. What is the one number that exists in our world that if we were to change it would have the biggest impact in our business? I've chosen a random example but you'll get what I'm talking about. So now it's ready. We're going to decide in the first step what the thing is and give it crucially in this step context. Cuz without

o decide in the first step what the thing is and give it crucially in this step context. Cuz without context it's going to take way longer. Now obviously if you and I sat down optimize this every single day together we'd probably get there just as quick. But the idea is that we can automate more of it by bringing in claw code here. So, here's what

uick. But the idea is that we can automate more of it by bringing in claw code here. So, here's what I want you to do. I want you to optimize the copy on my school landing page. Your objective is to increase one number, which is the conversion rate number. The details that you're going to get fed into are going to be number of clicks and the

rate number. The details that you're going to get fed into are going to be number of clicks and the conversion on those clicks. Your job is to change the copy on the homepage with the view of improving the conversions. Let me know all the specific data that you would need in order to get that. So, for example, this might be think, , I might be

ic data that you would need in order to get that. So, for example, this might be think, , I might be online, could be Google, could be YouTube, could be several places that will be mentioning me. Your job is to understand what is required to move that number up. And now you've given it this context. What we have to give Claude for this to work

e that number up. And now you've given it this context. What we have to give Claude for this to work properly is going to be our business brain. And we call this business.mmd. Now there'll be certain things that you can optimize with little context. But in reality, the more information that Claude has, the better it can be at optimizing that. For

. But in reality, the more information that Claude has, the better it can be at optimizing that. For example, if it's doing emails, it would be great if it knew a lot about your customer, ? So we wanted to grab a big beautiful white pad, a great coffee, and filled this up. It goes through things your business DNA. the machine who your target

at coffee, and filled this up. It goes through things your business DNA. the machine who your target customer, how old are they? What are the problems that you solve? Key metrics. I've spent a long time going through building this after experience of helping thousands of entrepreneurs. You don't need to do all this from scratch. Just take the

nce of helping thousands of entrepreneurs. You don't need to do all this from scratch. Just take the things I'm giving you. All free down below links. Just grab them and have fun with them. And then part two is about you, your story, who you are, etc. So fill this out, take the time, invest in yourself, get this done. And when it's done, what I

etc. So fill this out, take the time, invest in yourself, get this done. And when it's done, what I want you to do is head back over to anti-gravity. And when you're anti-gravity on the left hand side, come over and create a new file. And this file is going to be called business.md. Okay, beautiful. Come down. We'll finish that one out. Great. And

is going to be called business.md. Okay, beautiful. Come down. We'll finish that one out. Great. And then I just want you to drop all of this information into it, okay? About who you are, what it's about. Now, when that's done, you're going to come over here and say, I'm now going to give you additional context about who I am and my community. I'll

ver here and say, I'm now going to give you additional context about who I am and my community. I'll paste this down below. And in addition to that, I now have business.md context on the left hand side. You must reference this when creating a strategy and building out everything. So, you got context to improve. Now, once you've done that, that's

tegy and building out everything. So, you got context to improve. Now, once you've done that, that's wonderful. And then we're just going to drop some interesting contacts based on the length. That could be on the left hand side, that could be on the hand side. So if you do surveys, for example, this is a wonderful place to do it. So we often

on the hand side. So if you do surveys, for example, this is a wonderful place to do it. So we often survey people in our community , hey, what do you love? What do you dislike? How can we help you? How can we be better for you? I work for you type of thing, ? And that's great data. We have hundreds people kindly participate in that. And so I can

of thing, ? And that's great data. We have hundreds people kindly participate in that. And so I can use that then to feed what the new copy might look . So now I'm going to give some context about the group. And so we want to do is create a new folder per project. This one's going to be school. Okay. Okay. And within school, we're going to put all

er per project. This one's going to be school. Okay. Okay. And within school, we're going to put all of our core data in there. Okay. So, let's click on school. Let's click on a new file. And this is going to be about page. Okay. MD. So, here we are going to put in all the information. And so, the key part of this auto research thing working is

are going to put in all the information. And so, the key part of this auto research thing working is going to be data. So, this is an example of a survey that we did. We asked loads of questions. How can we help you out? What's great and blessing? And we've had hundreds of responses on this, which is cool. And essentially now what I can do is take

nd we've had hundreds of responses on this, which is cool. And essentially now what I can do is take this data and work with Claude to understand what are the great things that we can do more of that we should probably shout more about inside the community is it meetups is it the fact that we see what is the thing that they do you really love. So

ommunity is it meetups is it the fact that we see what is the thing that they do you really love. So what we can do is download this data and give it claude as context to help us improve and make sure that we talk about the things that people really care about. So in this instance again this applies for anything. This could be website data. We

ally care about. So in this instance again this applies for anything. This could be website data. We would just be doing the same thing but extracting it from WordPress or go high level. it. Honestly, the thing doesn't matter. It's just about the process and following the three steps that I'm showing you here. So, in this case, we will just simply

ocess and following the three steps that I'm showing you here. So, in this case, we will just simply download the data. And as I bring that in, it we've been prompted to install rainbow CSV. Honestly, guys, I have no idea what Rainbow CSV does, but apparently it's great. I'm on a new Mac, by the way, hence why I'm having to download all this stuff.

pparently it's great. I'm on a new Mac, by the way, hence why I'm having to download all this stuff. But here's the key thing. We've got the data now in there. So, now we've given this I'm just going to say, hey, we've given it a particular folder. For this particular project, I have added a folder on the left hand side called school. Please use

. For this particular project, I have added a folder on the left hand side called school. Please use that and review it as basic context. And then the next step is we're going to agree on the frequency and build out the automation. Let me know if you have any further questions in terms of what the expectations of you are and how I can help you do

ou have any further questions in terms of what the expectations of you are and how I can help you do the best job possible if the objective is to increase the conversion rate. And guys, check this out. So it's come back in give us some interesting insights here. So look at this. The data I need from you is current metrics. So what are the actual

insights here. So look at this. The data I need from you is current metrics. So what are the actual numbers from school now? What are the number of clicks? What is the current conversion rate? Where's the traffic coming from? By the way, you get all this data in school. Sam Abunz is doing a wonderful job. If you're watching, Sam, keep up the work.

this data in school. Sam Abunz is doing a wonderful job. If you're watching, Sam, keep up the work. I know he's subscribed to J channel. This guy's on it. Traffic sources. Where will people be coming from when they land on this page? YouTube video CTA Google. It's asking for the context. Isn't that fascinating? Then we've got the page URL. Can I

CTA Google. It's asking for the context. Isn't that fascinating? Then we've got the page URL. Can I access it? Now, I'm going to come to that in a second cuz guys, you better be buckled in cuz I'm going to show you some really cool stuff in a minute. Business.mmd. Can you fill this out? Cuz I gave it a sample one for the purpose of the video, but

e. Business.mmd. Can you fill this out? Cuz I gave it a sample one for the purpose of the video, but you get the idea. Then conversion tracking setup. How many currently measure how many how are you currently measuring conversions? School builtins analytics blah. And then price. Is it a generally a free trial? Yes, it is. It's set in a few hours.

analytics blah. And then price. Is it a generally a free trial? Yes, it is. It's set in a few hours. what's the paid price? Blah. So, this is cool. And then what's really key, I just want to double click and show you this is that the 184 responses give me clear signal on the top reasons people join their primary pain points that I can use as a

es give me clear signal on the top reasons people join their primary pain points that I can use as a voice of the customer foundation for copy testing. Once you give me the above, I'll propose the optimization loop structure, how frequently test, and how to change iteration, etc. So, to finish off step one, we now need to give it the data. Bear in

d how to change iteration, etc. So, to finish off step one, we now need to give it the data. Bear in mind, we're not saying here that we're 900 IQ. We're asking questions. Remember, the question you ask is more important than the answer. Sometimes, in fact, most times that's true. So, we want to do now is give it the data. So, down here, we'd head

in fact, most times that's true. So, we want to do now is give it the data. So, down here, we'd head back over to our platform and we'd get the data and we would drop in the historical data and school gives you that over time. And so, if I come over to community just as an example, this is a test one that we created. We're having a little bit of

er to community just as an example, this is a test one that we created. We're having a little bit of fun for Glideo. And you can see it breaks down everything. You can scroll down and you can see page visits over time. So, you get this level of data, but there's one problem. School does not expose this data vent API yet. So, I'll tell you exactly

a, but there's one problem. School does not expose this data vent API yet. So, I'll tell you exactly how you solve that in a second and how you can solve any issue you've got regardless of what the platform is that you're using. Obviously, if you've got an API, you can just make the API call. It's super easy. But this is when it's not that easy.

ve got an API, you can just make the API call. It's super easy. But this is when it's not that easy. So, we have all this historical data. So, what we would do is come down, we control 5, control F5. , somebody in the comments said if you controll F4, you get to do this. Took about a tip of the day. That's cool. But the point is we then would

oll F4, you get to do this. Took about a tip of the day. That's cool. But the point is we then would screenshot the data. We would get the historical data. So, it has what was known as a baseline. Then we can provide that back over to claw code. So then to complete the section out just give it all the context answer all its questions and then

. So then to complete the section out just give it all the context answer all its questions and then you're going to be ready to move on to one of the most exciting steps in the entire process. This very nicely takes us on to the second step which is all about measuring. Now the question is what should we measure? Now ideally this process works

h is all about measuring. Now the question is what should we measure? Now ideally this process works best when we can do high volume and incredibly high levels of iteration cycles. So I could do a thousand a day do the next day do a th00and that is where this is in its gold zone. But in reality in business not everything is 10,000 tests a day and

where this is in its gold zone. But in reality in business not everything is 10,000 tests a day and the next day we can do it. So, we need to use some decision-making heristics to make our lives easier. Now, as a general rule of thumb, around 250 conversion events would be considered stable. If you're looking at things your brand value, that is

conversion events would be considered stable. If you're looking at things your brand value, that is something that you can't you track that over months, not days or weeks. So, for something say a school page, if you're getting thousands of thousands of visits and lots of conversions, I'd say roughly 250ish sales is a good enough time frame window

s of visits and lots of conversions, I'd say roughly 250ish sales is a good enough time frame window that you'd be comfortable. 500 you'd be more comfortable. 100 would be a little bit more unstable. So with that in mind, we can now start to look at the frequency and how we track this to make sure that you're getting the data. Now in this step,

at the frequency and how we track this to make sure that you're getting the data. Now in this step, what we're also going to do with the number is we're going to have a look and do some research. So if I show you something in my last video, I showed you exactly how you can vectorize anything you want to. The example we used was Alex Homozi. Okay,

d you exactly how you can vectorize anything you want to. The example we used was Alex Homozi. Okay, so this is one of my apps. Let me come over and show you this. If I come over to YouTube chat and you can see here we got Homozy, ? You can ask about bot anything I don't know something hey what is the value equation remind me what that is please

out bot anything I don't know something hey what is the value equation remind me what that is please whatever it is when you ask this a question what this effectively does is this scrapes every one of Alex's YouTube videos every day and it has all of his books already pre-loaded into context which is why it knows stuff this or also sounds Alex as

of his books already pre-loaded into context which is why it knows stuff this or also sounds Alex as well so what's interesting here is I've got this now if I'm doing anything copy related I want to feed my AI the very best examples of this if you want to know how to do this I'll put a link for a video on screen I recorded it 2 days ago it's the

want to know how to do this I'll put a link for a video on screen I recorded it 2 days ago it's the video before this shows you how to do that step by step. Below I get resources, I get books I can check out with information. Really cool. So I want my AI to have the ability and the specific domain knowledge to do the thing. So how do we accomplish

my AI to have the ability and the specific domain knowledge to do the thing. So how do we accomplish that? Well, you can build a custom knowledge base I have. And the way that we did it here was on Pine Cone. Again, I'll click the link so you can check that out. And then we want to feed that to it so it has the level of knowledge to just not be

check that out. And then we want to feed that to it so it has the level of knowledge to just not be generic. We want it to be superpowered. So I've just signed now into pine cone.io, which is wonderful. And all we need to know is the index name, which is going to be this one here. Mercy. Great. We'll copy this guy. As you can see, you can even ask

ch is going to be this one here. Mercy. Great. We'll copy this guy. As you can see, you can even ask it questions here to test it, by the way. And then you're just going to want to come on the left hand side, API keys, create a new API key, and then provide that to anti-gravity, which is dead straightforward. And if you feel sensitive about putting

provide that to anti-gravity, which is dead straightforward. And if you feel sensitive about putting your API key into a chat, you can just say, hey, list it as an environmental variable, and then just paste it in there if you want to after the fact. And then what I'm going to do is do some research as well. In addition to this, I'd to do some deep

And then what I'm going to do is do some research as well. In addition to this, I'd to do some deep think research on the whole topic to understand what it is that is the best thing for conversions and what that looks and if you need any further context for anything with inside the community. Again, this is more about how you approach the problem

ntext for anything with inside the community. Again, this is more about how you approach the problem than the problem itself. And because I miscalculate that, I'm just going to go ahead and grab the transcription from the app and then come back over and drop that in. Guys, and what's really cool about this? It's also identified that I've got

k over and drop that in. Guys, and what's really cool about this? It's also identified that I've got indexes there for my school community which has things posts and classroom material. So now it knows that it's even found better ways to help me improve and articulate what we're doing in an even better extent, which I think is wonderful. Remember,

rove and articulate what we're doing in an even better extent, which I think is wonderful. Remember, context is king in this game. And so at this point, it's now texting the query. It's asking it a question. So you can get images, multimodal inputs and outputs, all that wonderful thing. So you can see it can pull directly from anything it wants to.

nd outputs, all that wonderful thing. So you can see it can pull directly from anything it wants to. Now it's going to pull together the script. So we built in the process. So we're not just letting it loose and say, "Hey, make me better copy." What we're doing is giving it context to help improve it, which I think is a really wonderful thing. And

we're doing is giving it context to help improve it, which I think is a really wonderful thing. And then the strategy we have if you think about it this is we essentially build out these folders for all of our mini tests. And you can be the one if you want to update it and change it and track it. But ultimately we can let AI just automate that

if you want to update it and change it and track it. But ultimately we can let AI just automate that process for us. But again the shorter the testing window generally speaking the faster we're going to get results. But in a perfect world which we don't live in at the moment and we're progressing that way very quickly is that we have this doing it

on't live in at the moment and we're progressing that way very quickly is that we have this doing it regularly. But in reality it can be at whatever cadence we want it to be which might be weekly or fortnightly in this case. And as you can see now it's gotten all the information and data that I have. So it's got homozy books to give a sales

e now it's gotten all the information and data that I have. So it's got homozy books to give a sales framework scarcity urgency offer framing. It's got my YouTube comments. So all you beautiful people and you beautiful person that drop a comment below. I read them all. Thank you so much. I appreciate you. But we've got your language now your batum

ow. I read them all. Thank you so much. I appreciate you. But we've got your language now your batum language. We've got my transcripts. So this very thing that you're hearing now. We've got transcripts from online. And in addition to that we've al got everything else inside the community which is the voices of the people inside the group. And then

ot everything else inside the community which is the voices of the people inside the group. And then based on that stuff, it's now doing deep research to supplement it, to give it a little bit more context, and then we're ready to rock and roll. And so now we've locked down what we're measuring and we've got all the data. The last part of the

. And so now we've locked down what we're measuring and we've got all the data. The last part of the process is to decide exactly how we're going to automate it. And if you don't know how to automate something without an API, your options are going to be so limited. But with this strategy, we can work around that effortlessly. And guys, to do this,

o be so limited. But with this strategy, we can work around that effortlessly. And guys, to do this, we're going to use Claude. Now, here's an interesting distinction. If you can do it via an API key just in the same way that I did it with pine cone when we're talking about anti-gravity you come over and say hey this is the end point that you're

ne when we're talking about anti-gravity you come over and say hey this is the end point that you're going to query to grab the thing you can just say look all the data is in here can you just go and grab it if I give you the API keys and most of the time claw is going to be yes but it can't do that all the time because school does not expose that

e time claw is going to be yes but it can't do that all the time because school does not expose that as is just one of many examples and this is so cool now to do this we're going to have claude coowork do autonomous tasks for us in the browser so the first thing we have to do is download cla code to our laptop which you can do by downloading the

the first thing we have to do is download cla code to our laptop which you can do by downloading the Claude app at claude.com/d download. And when you do that and you come over, you're going to have access to all the Claude features, which are chat, cowwork, and code, which is awesome. So, let's head over to Chrome and download the whole thing. So,

cowwork, and code, which is awesome. So, let's head over to Chrome and download the whole thing. So, I'm in Chrome. I'm going to come over to extensions on the side. It's great that I've got a new MacBook, so I can download everything with you as we go through this thing. So, we're going to full screen this one. And we are looking, these are

as we go through this thing. So, we're going to full screen this one. And we are looking, these are current extensions. So, we want to come over to the extension store. So, we're going to visit Chrome Web Store, and then we're just going to type in Claude at the top and then download it. Okay, there we go. Claude, don't be put off by the rating. I

Claude at the top and then download it. Okay, there we go. Claude, don't be put off by the rating. I think they did an early release at some point and their ratings got trashed and this was a long time ago. Now it's really, really cool. So now Claude is alive and well in our browser environment, which is fantastic. Yes, we're human. Thank you for

de is alive and well in our browser environment, which is fantastic. Yes, we're human. Thank you for checking us out. And then once that's installed, guys, come over here, come to the dots, click on extensions, click on manage extensions, and then I want you to click on details on Claude, and then I want you to come down and pin it to the toolbar.

want you to click on details on Claude, and then I want you to come down and pin it to the toolbar. So it will appear there, and then you can tag Claude in and ask it questions. First thing we need to do though is sign in. So login in with your Claude account. And then once you've installed it and validated it, you will see it now on the hand

Claude account. And then once you've installed it and validated it, you will see it now on the hand side. We can click on next. Claude has group access. That's fine. Awesome. So then if we go over to a website, so for example, if we come over to school or whatever website that you're using, let's just load that up real quick. And you'll see I

o school or whatever website that you're using, let's just load that up real quick. And you'll see I should be on the Aspenol way, Tom Aspenol's school community, which is cool. So if I click on Claude, I can now ask it things, ? So I could say , hey, what is the top rated post on this page? Okay, just as a for instance, ? Now, what we can do here

y, what is the top rated post on this page? Okay, just as a for instance, ? Now, what we can do here is interact with Claude on a web page. Yeah, we're fine with that. We're going to approve the plan. That's absolutely no problem. And we don't want to ask for acting. Let's just act without asking for this case. Then it will assess the page and give

o ask for acting. Let's just act without asking for this case. Then it will assess the page and give us some information. And as you can see, it's identified the top page. Cool. So now we have Claude in the browser. Now the cool thing is that we can activate this via co-work in our own actual desktop to do browser automations for us, which is

e can activate this via co-work in our own actual desktop to do browser automations for us, which is really cool. So then we're going to come over to Claude Co and give it the following task. , hey there, what I would you to do is set up a schedule task to go over to school.com to my own community at the URL I'm going to give you down below. Once

task to go over to school.com to my own community at the URL I'm going to give you down below. Once you're on that page, you're going to do the following steps. All . And then what I want you to do is just list out everything you want Claude Co-work to do. So let's go over to school and pick up the specifics, which in this case is just coming to

rk to do. So let's go over to school and pick up the specifics, which in this case is just coming to settings and then clicking on dashboard within the settings. So now we know that. Let's copy the URL and head back over to Claude. And then we come down here. I'm going to say I want you to click on settings and then click on dashboard and then I

e down here. I'm going to say I want you to click on settings and then click on dashboard and then I want you to copy and paste all the information that you see and bring it back to me within this chat call. So this step one is making sure that you can get the data. Now as you can see it's come down asking Jack how often do you want this data? So

can get the data. Now as you can see it's come down asking Jack how often do you want this data? So for this purposes I'm going to say I want it weekly which is great. And before setting up the schedule now yes go ahead and test that for me please. Wonderful. And just that without me touching a single thing it's gone ahead and done it. I've got

e. Wonderful. And just that without me touching a single thing it's gone ahead and done it. I've got overview members. We've got financial metrics, growth, where our signs come from. And again, this was all done automatically. And now Claude is saying, "Hey, what time of day do you want me to run this weekly since UAE time zone? Wonderful, Dubai.

ing, "Hey, what time of day do you want me to run this weekly since UAE time zone? Wonderful, Dubai. I'm thinking of something Sunday morning to kick off the week." So, we're going to say, "Great. Do it at say a specific time." So, it may just say, "Hey, let's do 9:00 a.m. Sunday morning." And then here's the key thing. How do we get the data from

"Hey, let's do 9:00 a.m. Sunday morning." And then here's the key thing. How do we get the data from this over to anti-gravity? Well, this is where the connector comes in. Because what we're going to do now is connect this to a Google Drive. We're going to have a sheet where this updates that data into a sheet and then anti-gravity every day can

going to have a sheet where this updates that data into a sheet and then anti-gravity every day can reach over super latest metrics are and now it's fully connected together. So cool. So now let's connect it with Google Drive. So we can click on schedule. That is awesome. Wonderful. So now we just need to connect it to Google Sheets. And then it

chedule. That is awesome. Wonderful. So now we just need to connect it to Google Sheets. And then it doesn't have to be sheets. It could be notion. So for example, what I could do here is come down and give it some information. Hey dude, what I'd you to do is to create a brand new notion page. And all of the data that you get from my weekly school

u to do is to create a brand new notion page. And all of the data that you get from my weekly school dashboard, I want you to put into a notion page. give me the URL and the name of that page so I can pass it on to a different system. And then I want you to go ahead and update your scheduled tasks, please. And then we're going to move back over to

t you to go ahead and update your scheduled tasks, please. And then we're going to move back over to Claude with an anti-gravity. And we're going to say, "Hey there, you're going to get your weekly dump of data every Sunday morning at 8:00 a.m. UAE time. It is all going to be available and updated in a notion page. You are on a regular basis every

time. It is all going to be available and updated in a notion page. You are on a regular basis every Sunday to go over to that notion page and extract the information and build a running log on the left hand side within the school folder for data trending. let me know everything that you need to connect to notion so that you are able to do that and

nding. let me know everything that you need to connect to notion so that you are able to do that and again I know how to do that but the reason I ask is because you're not going to know the connection intricacies of every single API point but when we can just ask cla hey this is what I want to connect to how do we do that and then it will tell us

we can just ask cla hey this is what I want to connect to how do we do that and then it will tell us the specifics and then we'll have a full pipeline where claude will go and do the scraping and then this will connect the only watch out though with this is that your laptop does need to be open but the really cool thing is that if it is closed once

this is that your laptop does need to be open but the really cool thing is that if it is closed once it opens it will try again so some of the email automations that I have in terms of creating drafts work really well because I have multiple sets throughout the day. But in addition to that, if it fails for some reason, it just tries again. So, we

hroughout the day. But in addition to that, if it fails for some reason, it just tries again. So, we want to build that laxity into the system so it doesn't fail. , one of the reasons why I bought a specifically a Mac desktop is it can be running 24/7 in the background whether I'm at the beautiful coffee shop or not. And again, called co itself

24/7 in the background whether I'm at the beautiful coffee shop or not. And again, called co itself will ask follow questions. So, which task do I me to update and which should I change to make? So, , we're going to specify now. So, , the task that you need to update is the only one that you've created, which is the scraping of the data on a

that you need to update is the only one that you've created, which is the scraping of the data on a weekly basis. Okay, it's already doing it now, which is fantastic, but we'll ceue that up. Little side hack as well is there are some circumstances where you don't even need co-work. You can get a cookie for the particular browser. And , it's one of

here you don't even need co-work. You can get a cookie for the particular browser. And , it's one of the things that we do in the community, but if you get a cookie for something, you don't even need coowork to work in the background. And the way that we set that up is it just hits on a regular basis and it's a job that exists at anti-gravity and

hat we set that up is it just hits on a regular basis and it's a job that exists at anti-gravity and whenever you open your laptop it will just go on repeat which means that you don't even need called co-work for certain things if the magic buttons to press. But this is a great way to do it and unlock so much capability. So now it's done. We're

ns to press. But this is a great way to do it and unlock so much capability. So now it's done. We're going to go ahead and grab the page URL cuz that's the only thing that anti-gravity needs. Let's come down and click on update. Cool. So it's all done. It's just recommended that we do a run now. So let's go ahead to our schedule tasks and do that.

ne. It's just recommended that we do a run now. So let's go ahead to our schedule tasks and do that. We come over. Let's click on it's running every Sunday night to four. Let's come down and just do this one real quick and click on run now. Okay, so that's doing it in the background. Also, did you notice by the way one thing here is keep awake is

o that's doing it in the background. Also, did you notice by the way one thing here is keep awake is really cool which and I explained this when enabled claude will prevent your computer from going to sleep. So that's if it has to run. So if you don't want computer to go to sleep, we can get claw to keep it awake, which is wonderful. So let's come

't want computer to go to sleep, we can get claw to keep it awake, which is wonderful. So let's come back over to anti-gravity and give it that notion link. So we come over, let's just drop that one in real quick. Cool. So I've come to anti-gravity. I've given it a notion link. So now it can go ahead and access the information and it's going to

ty. I've given it a notion link. So now it can go ahead and access the information and it's going to test to see if it can get the data. Now we can see the club coowork is doing its magic in the background. So this is landing on the aspen away. No idea why it keeps doing that. Props out to Tom heavyweight champ. And that's heading up to my

ay. No idea why it keeps doing that. Props out to Tom heavyweight champ. And that's heading up to my community. It's going to grab the data, get it, throw it into notion, and then anti-gravity can access it and begin its copy changes. Now, one key thing that I want to really doubleclick on here and explain is that generally speaking, if you have

thing that I want to really doubleclick on here and explain is that generally speaking, if you have something that already works, we want to test and change one thing only and do micro changes at a time. You can do radical tests. Obviously, it depends on the nature of the thing that you're assessing. So guys, I land on as you can see it's got all

nds on the nature of the thing that you're assessing. So guys, I land on as you can see it's got all the information. It's got MR, engagement, visitors, growth, everything we need. So only question now is has anti-gravity accessed it. So let's go and check out. So we're going to come over and say, hey there, all the data is updated. Go ahead and

and check out. So we're going to come over and say, hey there, all the data is updated. Go ahead and check it. And as you can see, anti-gravity confirms the data is live and it shows everything down below, which now means it's going to go ahead and do those changes. So the only thing left to do is get it to do its very first iteration. And we're

d do those changes. So the only thing left to do is get it to do its very first iteration. And we're going to couch it by saying we want a small change initially, not to change the entire thing if we know the conversions they create. Now, I've just asked Claude to go ahead and generate our first copy iteration, which is going to be interesting to

asked Claude to go ahead and generate our first copy iteration, which is going to be interesting to see. And whilst it's doing that, let's go ahead and have a look at how you know what you should be focusing on first, cuz this is going to be super handy for you. So, your guide to choosing essentially what we're looking for the highest performance

handy for you. So, your guide to choosing essentially what we're looking for the highest performance here are things where we have high volumes and very clearly defined metrics. Think of emails, think of signup pages, stuff that. Your bronze circle is going to be medium volume, good metrics, and get data quite quickly. But as you can see, I've

cle is going to be medium volume, good metrics, and get data quite quickly. But as you can see, I've detailed some things on the left, ? Medium volume, good metric, daily feedback. The last hits are going to be lower volume and slower feedback. So you want to start center where you have a lot of volume. Now, just to give you a slightly different

you want to start center where you have a lot of volume. Now, just to give you a slightly different view of where you should start with this. So look, what should I first? Does it have a measurable metric? If we can't measure it, we don't do it. Can you get data API or scraping? So that's using the strategies and techniques that I've shown in this

you get data API or scraping? So that's using the strategies and techniques that I've shown in this video. If you can, awesome. If not, we're going to use a bit of manual flow. And bear in mind, this one should almost always be yes. Almost always. And if you can't think of how to do it, ask me and we can figure out. I'm pretty sure the thing is

. And if you can't think of how to do it, ask me and we can figure out. I'm pretty sure the thing is guys, we're essentially only really limited by imagination at the moment. And finally, does it run frequently enough for fast feedback? In other words, do I get an update once a year? So again, this really is your quality metric and then obviously

rds, do I get an update once a year? So again, this really is your quality metric and then obviously that would lead to quite a perfect candidate. Then with that in mind, one thing just to think about what makes a great candidate for this. So good candidate is, , it's something email. So you get high volume coming through. It's something landing

candidate is, , it's something email. So you get high volume coming through. It's something landing page CTR. You can split taste on headlines. Bad candidates again are quite subjective things, things with no metric. SEO rankings are fine, but again that's quite slow to do, although technically you could physically do that. That's really just a

ain that's quite slow to do, although technically you could physically do that. That's really just a performance indicator at the end of the day. And then finally, the point here is can a computer read the result automatically? If Claude can't read it and then make an informed decision on it, it won't be able to do it. But the level things that you

t and then make an informed decision on it, it won't be able to do it. But the level things that you can do with this are so impressive, it should be gamechanging. Wonderful. And so now we've got this pain block induction. So v 0 v1 is creating what's called a pain block which is identifying the pain points of the user which is interesting. This

at's called a pain block which is identifying the pain points of the user which is interesting. This would take us over the total number of characters. So I need to feed that into the system so it's aware of that. But this is incredible. And if you come down to the hypothesis here it's really interesting. So look adding a threeline pain block

you come down to the hypothesis here it's really interesting. So look adding a threeline pain block between the headline and the offer will increase conversion rate because warm YouTube viewers already know Jack and believe in AI automations. Their objection isn't trust. It's selfidentification. They need to see their exact situation. Interesting.

objection isn't trust. It's selfidentification. They need to see their exact situation. Interesting. Put him visitors who see themselves in the pain block read the rest of the page. Visitors who don't bounce. And then we've also got a testing road map here with the element and then the priority. So this is the changes it plans to make based on the

ap here with the element and then the priority. So this is the changes it plans to make based on the current data. Pain block, urgency block, social proof, headline, etc. And the way we can take this to a whole new level is feeding it additional data points. For example, we could feed it image data and it could start to make suggestions based on

ata points. For example, we could feed it image data and it could start to make suggestions based on that. But you can see exactly how you can apply the strategy for anything that we're doing. Now, knowing how to leverage the auto research skill without knowing how to build this database of knowledge from your chosen experts is going to severely

ithout knowing how to build this database of knowledge from your chosen experts is going to severely limit your skills and capability with this. Which is why the next thing we need to do is build out a knowledge base and a system so you can use this and supercharge results, which we're going to do by watching this video

a system so you can use this and supercharge results, which we're going to do by watching this video