This one psychology trick changes everything.

There's a psychological trick used in Netflix shows, news headlines and casinos that all the top creators are using to hijack your attention. Here's how it works. Your brain absolutely hates unfinished business. It's called the Zygarnik effect. When someone opens a question, but doesn't close it, your brain physically won't let you leave until it's resolved.

When you start a reel with, here's five top tips for growing your Instagram. There's nothing unfinished. There's no tension. Your brain just goes, I've heard this before and they swipe. But when you start with something like, I used to track my girlfriend's location, like a fucking psycho, your brain goes, wait, why? And now you're hooked. That's an open loop.

Every single reel that's ever gone viral has one of those in the first three seconds. So here's what you do before you film your next reel, write down the one thing that your viewer wants to know, then don't say it, say everything around the point. Let the tension build and close the loop at the end. Funny thing is I've been doing it this whole time. So watch the video again.

Let me know if you noticed in the comments.

So watch the video again. Let me know if you noticed in the comments.

Let me know if you noticed in the comments.