How Tobi Lutke got over his fear of public speaking: “I  was terrified of…

If you tell yourself, I will write down 100 times something about yourself, that writes it into the neurofrontal cortex at such a deep level that your brain will start reconciling you to that. I was terrified of public speaking until I just sat down for like a week, and every day I spent like 10 minutes just writing that I like public speaking. I love public speaking.

You wrote that down? Yeah, like a week later, and I knew it's not this works when what you're doing. It's like it's not like a placebo. It's like it's like you just actively change your neurofrontal cortex. So I use this often. I write to myself a message in a bottle.

You write messages to yourself? Yeah. Affirmations or just... No, it's just like when I feel like something is like, there's something I've figured out that I really like. And now I have to write a scheduled message to myself to remember it because I need space to repetition on the idea.

because I need space to repetition on the idea.