no caption cus I’m lazy but go make 10 bands you’re welcome

Last time I taught this lesson, I had a random woman reach out to me saying she made her first $10,000 that month. And you're about to learn the same thing. Every time you've seen a video over 20 million views that I've posted on my account, it has been using this strategy. It's called the Big Fish Strategy. So every time you sell something, you are hitting on somebody's pain point. Their insecurity. Whether you're selling moisturizer to people with dry skin.

Whether you're selling supplements to people who go to the gym. So I want you to think I'm a big pond. You come with your fishing rod, you and your buddy. You guys are going to spend the next, let's say, 30 minutes fishing. He attaches a big bait to catch a big fish. And you attach a little bait to catch a little fish.

You guys are both throwing your rods. You spend the same 30 minutes fishing. But he catches a big fish and you catch a little fish. Why? Right, because he went into it and he prepared with a bigger bait. So this is the same thing you are going to do with your TikTok shop videos. Instead of saying, it's a little bait. If you struggle with dry skin and hate the way that your face looks red in the morning.

Which, let's see the pond. Someone put the pond up there. There are a couple fish, little ones. That's how that's the size of the insecurity. You're turning a little baby fish, right? Because people don't exactly wake up in the morning and say, I hate myself so much. My cracked, dry skin.

Now, what do they say? You look at the biggest fish in that pond, which is the biggest insecurity women have that this product can solve. Which is what? Okay, do what moisturizer does? Hydrates your skin. Hydrates your skin. And why do we use skincare? Because we want to look pretty. So the biggest insecurity we can think of that we can tie to this product

is as a woman. Looking beautiful without makeup. Which is why that hook ended up being, You're not ugly without makeup. Hits the biggest fish in that pond immediately. Which almost all fish, almost all women could identify with. And not just those couple of people who happen to have dry, cracked skin.

Then you lead with that. You're automatically setting up your lure to catch a whale instead of a little guppy. And that's the difference that made me $500 on a video just like that. A few months with the same script, just targeting the smaller pain point. And then 36 million view video that made me over $200,000 commission.

So is that the background? Is that the overall premise of your entire, like how you create angles out of this? Yes. Pick the biggest pain point, biggest insecurity you want to catch. The biggest fish.