Jun Yuh | Personal Branding & Content StrategyInstagram

if you skip, you’ll never win.

1:46English(auto-generated)7 segments411 words · 2 min read

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TL;DR

Learn a storytelling framework that can help you create engaging content by pulling from personal experiences and connecting with your audience.

storytelling frameworkpersonal branding strategiesengaging content creationhow to tell storiescontent strategy tipsbuilding audience connectionstorytelling techniquescreating impactful videos

Chapters

  1. 0:00Introduction to Storytelling Framework
    01
  2. 0:15Understanding the Storytelling Wheel
    02
  3. 0:30Categories of Stories to Share
    03
  4. 0:45Three Depths of Storytelling
    04
  5. 1:00Asking the Right Questions
    05
  6. 1:30Connecting with Your Audience
    06
  7. 1:45Invitation to Storytelling Challenge
    07

Transcript

0:00

This secret storytelling framework made me my family's first millionaire and allowed me to buy my dad a new car and home. I've never shared it publicly because every framework I make gets stripped by a guru and they sell it as their own. But I think this is just too good not to share and I desperately want to see you win. So I'm doing this for you. It's called my storytelling wheel and it answers the two questions that I guarantee are making you stuck.

0:15

It's called my storytelling wheel and it answers the two questions that I guarantee are making you stuck. Number one, what to post and number two, how to make it good. First, it tells you which stories to pull from your own life. And it's easy to remember because it spells out life. L is for love. These are relationships and hobbies. I is identity, which is for culture, sex, age and faith.

0:32

I is identity, which is for culture, sex, age and faith. Fitness for your mind, body and spirit and earnings is for your career, clients and skills. Every story worth sharing fits into one of these four categories. Then it also shows you how to tell those stories in an engaging way. There are three depths, safe, real and raw.

0:47

There are three depths, safe, real and raw. The magic is that all you need to do is ask yourself three whys to descend to each layer and make a really good video. Say I want to make a story in the category of love and it could be about my trip to France with my girlfriend. I would ask the first question of why does that even matter? Well, we finally took that dream trip that we worked years for.

1:04

Well, we finally took that dream trip that we worked years for. But why again? It was the first time that I slowed down and I was present with her instead of being buried in my work. But why? I've been so scared of going broke again that I almost worked myself out of the one relationship that kept me fulfilled. France was me finally believing that I could keep the work and the relationship without sacrificing one for the other.

1:23

That last one is the version that makes the viewer feel something connected. And this works every time. So the best creators are here, the worst creators are here and the average creators are somewhere in here. Over 2,000 of you have asked me to run a storytelling content challenge where I teach you frameworks this one and give you templates to practice with daily.

1:43

If you want in, tell me in the comments below.

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