Victor is 19 years old running one of the smartest growth playbooks for short…

A 19 year old just dropped a video breaking down how he's generated over 2 billion views for various brands. The video went crazy viral and for good reason. It's legitimately one of the best growth playbooks I've seen shared publicly. So this is worth saving and sharing to your team. Let me break it down to you. His name's Victor, he's 19, and he's spent the last couple years working for various agencies specifically on short form virality.

And consistently has generated tens of millions of views on fresh new accounts. His whole thesis is simple and he draws it out on an entire graph. Social media is its own economy that runs on supply and demand. Supply is the creator making the videos. Demand is the people watching it reviews per video is the price and the key to going viral is what he calls format Arbitrage find formats where the demand is high and the supply is low or more simply put find formats where a lot of people

Want to watch it and not a lot of people are making it and that's where your views per video Skyrocket and how he finds this arbitrage is genius He looks for small accounts that consistently go viral talking about creators that only have a couple thousand followers But can get millions of views and at the key indicator that the format is carrying the video not the size of the crater And that's your signal once you find your format Victor then lays out three ways

You can win one out execute found a basketball Q&A where the top channel had some success but had over 760 videos with the quality in his mind was mid but he knew the videos were being carried by the format So he copied the format changed the script and his first hundred videos It 70 million views with that format on completely fresh accounts The first video hitting 16 million views Two import a proven format Took inspiration from Mr Beast versus expensive format and then brought it over

to tech. He made a video making light of what it's like to have a $1 engineer versus a million dollar engineer. The result, 4 million views across the whole platform. Three, and very importantly, is scale with creators. Once he saw that a format was working, he would get it into the hands of a dozen plus creators and even if they can't make the videos just as good as him the math still works in which a certain percentage of them will go viral but victor says something important these windows of

opportunity don't last forever more people that see those viral videos they're going to copy those formats supply goes up and your edge disappears so speed is everything and that's the part that nobody talks about hardest part of this playbook isn't the framework it's finding the arbitrage before anyone else and then acting on it and that's why i built snowball any video or account

you can find you can import thousands of videos in just seconds find the highest performing ones You can even filter by format analysis will have a full script hooks content plans And then you can connect it to Claude or Chachapi TV or MCP and then build out any content plan for your team to act on script

Anything you can think of and so tying back to Victor the key thing here is not just having a framework But having a framework you can automate and scale so comment snowball I'll send you this set of instructions for the MCP so you can find that edge and start pumping out some viral content. Thanks. Bye