These are the 6 most important metrics that matter for content performance.

These are the six most important metrics that matter for content performance. And these are ranked in order as stated by the Instagram CEO himself. The least important metric is comment rate. This is the number of comments divided by views. Most people think comments play a huge factor in virality, but on their own, they really don't. Now, great comment rate is above 1%.

Average is between 0.2 and 1% and bad is below 0.2%. The fifth most important metric is repost rate. This is like the retweet function that Instagram added a few months ago. Great is above 0.3%. Average is between 0.1 and 0.3% and bad is below 0.1%.

The fourth most important metric is savory. This is the number of saves divided by views. Great is above 1.5%. Average is 0.5 to 1.5% and bad is below 0.5%. Now, most people don't know this, but saves are great for driving more followers,

but they don't matter that much when it comes to going viral or getting views. The third most important metric is the like rate. This is likes divided by views. Great is above 6%. Average is between three and 6 and bad is below 3 Now we getting into the big boys The second most important metric is share rate This is shares or sends divided by views

Great is above 2%. Average is between 0.75 and 2% and bad is below 0.75%. And the most important metric number one that matters for views is skip rate. This is the percentage of people that leave your video within the first three seconds. Under 40% is great. 40 to 55% is average and anything above 55% is bad. Now, knowing all these is super helpful,

but here's the catch. If you're a business owner and you care more about generating dollars than going viral with views, there are two other metrics that matter more than all of these. The first one is your comment conversion rate. And this gets at what percentage of your views turned into leads and sales via comment activations. The other metric that matters for conversion is followers gained. The best proxy to truly measure if your content is

resonating is a follow from a piece of content. Follow is gained essentially means your content is finding the right person and it's a huge trust indicator. If you want to improve any of the metrics I mentioned in this video, comment metrics and I'll send you a guide breaking down exactly what to change in your content to improve each one.

down exactly what to change in your content to improve each one.