No BS Advice to Get Rich Like the 1%

I cross $100 million in net worth at age 31 I'm 35 significantly higher than that now and I have the privilege of talking to lots of people who are at Billion Dollar Plus and so in this video I want to break down a handful of themes that I've seen repeated that can make you significantly more successful the rich

by time the poor bu stuff ambitious people bu skills and lazy people by distractions as much as these seem like four different groups it's really like you have these pairings rich people use

money to buy time ambitious people use time to buy skills and the reason it's ambitious people is because generational wealth isn't transferred through assets it's not transferred through stuff it's transferred through education it's transferred through skills and so there's this Sanskrit proverb that I

love if you have a good son you don't need to accumulate wealth if you have a bad son there's no point in accumulating wealth and so the idea that you're going to pass on your wealth to a child who doesn't have the skills makes it irrelevant because fundamentally either

it is a good son who has skills and then if the son has skills then whether you transfer the wealth or not makes the wealth itself irrelevant and I find that there's so many things that are like this in wealth creation that you don't understand until you're on the other side of it because the answers that you're looking for are not in your

newsfeed they are not in the distraction and so the vast majority of lazy people that I have encountered continue to distract themselves because the difficulty of looking at themselves in the mirror and saying I am inadequate is too painful and so instead they would

rather watch fluff videos on the internet that make them feel good and tickle their ears rather than confront reality that they are just not good enough and so they consume the stuff that's like I am worthy I deserve these things in other words entitled to them

which by the way if you feel entitled to something then when you get it you are never grateful because you thought you deserved it to begin with we know that gratitude for example is something that increases your subjective well-being in life which is that you enjoy life more when you for what you get which means

that you have to by very definition expect nothing which means you're entitled to nothing which means that you deserve nothing in reality you are worthy only of the things that you currently have because you have already gotten them you have proven that you can work a minimum wage job so you are

worthy of the compensation of minimum wage and as much as this is painful and I'm sure this will get clipped a 100 times to show me as some evil rich guy or I'm willing to take that hate for the few people who will hear this message and decide to change the way they act you can be ambiti ious and distracted

which keeps you poor when I started out at my Peak I had nine businesses because I heard seven income streams make you wealthy but it doesn't seven income streams just spread you seven ways and I had nine I was like well seven good nine must be better to give you context I had a chiropractor agency I had a dental

agency I had a gym turnaround business and then I had at the time six locations so there's nine whever it is boom and I had Partners in each of these businesses I was still the one who was required to rain make meaning I was the one who was required to sell customers into all nine

if you are required to work inside of the business then you can only really do one job and so when people hear that someone has seven income streams it's because they own assets that generate that income but in order to gain the cash to then buy the assets that

create the cash flow it requires time and focus let me make Focus real for you focus is a very amorphous term focus is measured by the amount of things you say no to and inversely you could measure it by how few things you say yes to meaning

the most focused person says only yes to one thing and says no to everything else and so the next thing that separates the rich from the poor is it's 100x not 2X and so this concept is one that I had dinner with a friend of mine who's a public CEO and I asked him

what he had done to grow the business I think from a $200 million market cap to a 1.2 billion dollar market cap in less than two years all right so that's absurd growth for a company I was like so what are you doing primarily and he said I'm shaking hands I'm kissing babies I'm going to events

all the time and I was like well how many he's like well I'm going to do 66 events this quarter and I was like in person he was like yeah I was like they coming to you and he's like no I'm going to them I want to make this real he has a wife he has kids and before anyone

listens and says I can't believe he well cool he makes trades if anything I would hope that people watch this and say I wouldn't make that trade in which case great also don't complain about not having with somebody who has made that trade made and so one of the big misconceptions by the way this is a

sales thing too is that people want your outcome their way they want to have their cake and eat it too they want to say hey I want to not change the way I'm eating I want to not change the way I'm living but I want to have a six-pack and I want to be in shape I want to continue to live this way and I want to get the 10 chick or the 10 guy I want to

continue with my work life schedule as I currently have but I want to have hyper growth they are trades they're price tags when you go to the store you either want the shoes and you're willing to pay the price or you're not willing to pay the price that's it you can't pick the price for the shoes you pay it or you

don't my telephone back to myself is that I thought I worked a lot when I was younger and I did spend a lot of time working but I made so little progress because a lot of that time I wasn't

creating output I encourage people to do something called the 12 x30 all right so it's it's very simple and it's not as unsustainable as people would think you work 12 hours a day for 30 days straight no weekends by the last day you realize one you aren't made of glass two how much more you

could be working three how much faster you could be achieving your goals four how much you could be getting better every single day five you don't need to work like this forever but if you need to do it for a season or for a reason sometime in the future you've got that

gear in you and six there are people who are working more than you who are beating you and you get all of those lessons for the low price of getting more done in a month than you probably did last quarter it's and so everyone and like of course you've got one side of people are like I work more than this now and of course they

know one side of people are like I work more than this now and of course they don't they obviously don't and the thing is that people are like why I work like that but I take a couple days off right that's the point is that you have to push through it now can you work 16 by 30 sure if you want to you're welcome to work more than that CU I've found that working six to six is like what I do every day anyways I'm on 12 by

100 in terms of how I think about working there's plenty of days that I work 15 16 hour days cuz I get here at 5 or 6 and then sometimes we have an event we have dinner things like that afterwards and ends at 9:00 and that's where you have to be on not just at the office not just in front of your computer but people demanding

things of you on a regular basis all the time being on camera and I'll tell you that there are levels to this like working alone for a full day is not as exhausting as being on stage for a full day being on camera for a full day because every second that you were not

Peak you were losing you can take a break while you're working alone you can't take a break when you're on stage when you're meeting customers when you're making content like right like every minute that is not recorded is a minute wasted there's a whole team here behind this camera right

that is making this stuff for you and I'm costing them every second I'm not showing up I remember there was a period of season of my life where I think I had like nine straight months of this and it was not 12 it was 15 16 because I had to wake up at 4: to get to the gym where

I was at the gym but I wake up at 4: and then I would get the class ready I'd open the gym doors at 4:30 which start the classes at 5:00 and the last class at night would end it would be a 7:00 class it would end at 8: and then at 8: I would then do billing I'd reach out to old customers I would confirm lead appointments for the next day all that

sometimes until 10: 11: at night and then I'd wake up again at 4 and so I don't know what the hours are there but it's more than 12 and I did that for 9 months straight and I used to describe it as the tired a good night's sleep couldn't fix it was like it was tired it was deeper than like a one

sleep I needed like weeks to like come back to normal and the thing is that I think it is valuable because you have to learn that you have that gear I think that gives you Supreme confidence when you're entering any new Endeavor because that

you have acquired the trade of being relentless that you do not relent you do not let up you do not stop until you get what you want and that you can push through being tired or being underslept or being overwhelmed because you realize that you didn't die and that you've done this before and so the

difference between the Newbie and the veteran is that the veteran looks on something and looks back on what they have done to get to that point and says I've seen this before this is another one of those and that's why they don't have the anxiety that's why don't have the stress that's when they get on stage they crush it that's when they the high pressure situation they still breathe

normally their heartbeat doesn't go up because they've done it before and the only way that you can get to the point where you can say you've done it before is to do it now and so I Define work as volume times leverage and so it's about how many times you do something and how

much you get for each time you do it in the beginning you need to do a lot more of this right you do way more volume because of that volume you gain skill and then the leverage also increases and so you get 100x the volume which then over time builds skill which then gives

you more for what you put in and then over time that continues to increase your output the thing is that this concept of 100x not 2x has applied to so many different areas of my life like when I paid a large brand for insight into how I could grow my personal brand

when I decided to get into this game I was like hey I'm not growing that fast and he said well pull up your social media profiles and we pulled him up one by one and he said look what you're doing look what I'm doing and he had genuinely been doing 10 times more volume than I was doing and so he said you're not doing enough

volume I then said okay that was clear as day I need to do more volume and the thing is when we did more volume we got better at doing it and so now we continue to do the same volume as I did in the beginning which is 10 times more than when I started we get even more output and then I had a different friend who talk to me billionaire guy he was thinking about getting into content and

he said hey I'm really not growing that fast and I got to have the exact same conversation with him but the thing is that this guy had done 100x not 2x before in his life it was just that he got to realize like me that it has been 100% domain specific and so when he then I showed him my Instagram and his I

showed him my Tik Tok and his I showed him my YouTube and his and I said dude I'm making 450 pieces a week you're making seven and he was like got it like understood he immediately got it because he had already learned that lesson in a different domain I want to I want to zoom out for a second right now is a period of time where I'm working really

hard I'm working a lot I'll give you context as what a lot is for me so this year the first hundred days of the year I didn't have a day off and so my time was only spent working and so it's like well what's the difference between when

you were quote working all the time when you're younger and working all the time now is that what I get done in a day is significantly greater than what I got done and the quality of that work is also higher because the thing is that you learn how to work you get better at working the more you do it and so a lot of people are like man I feel like I'm not that productive when I work like

what should I do it's like work more like you work more until you get better at working I remember when I was a legal intern at a at a company in France called ARA if you want to how they say it and I was a legal intern and I was spending the whole summer there which by the way they always trying and like use and abuse interns I

was like man I'm I'm working so hard and I talked to one of these legal partners and I only had one exchange with this particular legal partner who's high up in the firm and she said she was like that's cute you don't even know what work is she said you don't even know how to work just like you spend time here just like but you don't know

how to work I just remember how dismissive what she said was but I understood I understand now especially what she meant was like you're spending a lot of time here but you're not getting anything done and it takes time it takes reps to get better at working itself and so that measure of

focus the equal opposite of distraction is just how long you can stick with it and I can tell you that me from a very visual perspective when I work there are many times like when you work and you're like man I feel like I like need a break the thing is that break period for people who aren't as good at working might be like the rest

of the day and the better and better that I've gotten at working is that I can like whip my like whip my head back in and be like confront like keep going and I'm like all right I'm going to keep going and then you realize that there's like a 5 minute sometimes 15 minute period where

like your output slows a little bit but then you catch the next draft and then you're in again it's being able to whip yourself back in and that muscle of doing that takes practice and the only opportunity that you get to flex that muscle to practice it is to work

yourself to the point of fatigue to the point or distraction or respite or rest would be beneficial or you feel like it's what you crave right now and then being able to be like no I can power through this and the thing is you can you can power through it just takes

practice and practice takes repetition and being willing to be uncomfortable for an extended period of time and it's like when you're eating and you're dieting there are moments where you get these Cravings where you're like man I'm starving I want something sweet if you've ever dieted before and this is where repetitions help it only lasts like 20 minutes so if you ever do this

by the way dieting hack is just set a timer when you're like man I really want something wait 20 and if you still want it which you rarely do because it usually lasts less than 20 sometimes it's just five it'll just go away and the same thing happen happens with Focus but we then just take off we take off for our diet for the day we order a

pizza right we order ice cream right or we take off working for the day right and we just say I'm just going to watch Netflix for the rest of the time or I'm just going to go hang out with friends whatever or I'm going to go out but I will say now that I have worked for a 100 days straight and that was in the

earlier part of this year I think this year I've probably taken three or four days off since the year started and I still probably worked until like two on those days but I still consider those like more or less days off you're not going to die and so I think back

retroactively or like historically like there were people who were forced to work for years on end or they would get killed as gruesome as that may seem I see that as hopeful in that they have already demonstrated that it's possible like you can work continuously for an extended period of time because

fundamentally you're just alive you're moving right and like you think Super ancestors it's like they didn't have computers they like they just were around and so you do keep busy while you're awake and so you might as well keep busy continuing to nudge things forward and I can't tell you the amount of times where now I'm like my mind

checked out and I was like no I my brain checked out a little bit but I'm going to I'm just going to keep I'm going to keep going and then 3 hours 4 hours 6 hours more past and I'm like I finished everything that I said I was going to do and it's just so much more work and it's fewer days off and

it's earlier mornings and longer nights and it just it's being able to do that for an extended period of time I know the whole idea of like work on the things you love and you'll never work other day in your life that's just I just don't think it's true like there's the so many things that I don't enjoy doing that I have to do and that's

why at least for me my saying is always I will do what is required how I feel about it is relatively irrelevant because the things that have come from doing what is required have made doing the requirements something that I know will pay off and so I like Feast

on those morsel of past achievements as the fuel to continue doing things that may be uncomfortable or unpleasant in the moment and most work isn't unpleasant it's just work it's like I have to get this done right and you like I get to get this done sure but like I'm