Here’s how to get people actually addicted to your content.

Here's how to get people addicted to your content. It's called the dopamine ladder. There are six levels of dopamine that get released when you watch a video. And the higher you get someone to go up this ladder, the more hooked they'll be. Level one, the lowest rung, is called stimulation. To get someone to pop level one dopamine, all you have to do is create a visual stun gun in the first

dopamine, all you have to do is create a visual stun gun in the first two seconds. Colors, motion, brightness, an attractive person, something that stops their scroll immediately. Level two dopamine is called captivation. In addition to the stun gun, you also create a curiosity loop. called captivation. In addition to the stun gun, you also create a curiosity

curiosity loop. called captivation. In addition to the stun gun, you also create a curiosity loop that captivates their attention. Essentially some open question in their head that makes them desperate to keep watching. Now level three on the ladder is where things start to get a little more advanced. The third rung is the anticipation layer. To get this level to hit, not only do you have to ask an interesting question, but you

level to hit, not only do you have to ask an interesting question, but you also have to get the viewer to keep anticipating what the answer might be. The longer you keep them guessing, the longer they'll watch. Now level four on the dopamine ladder is called validation. This is where you finally provide an answer to their question and close the loop. But in order for this to be effective, provide an answer to their question and close the loop. But in order for this to be effective

to their question and close the loop. But in order for this to be effective and the dopamine to be released, the answer needs to be non -obvious. If they could have guessed what the answer was themselves, then the dopamine will never release. Now those first four levels are all very specific to the individual video you make. But the top two levels is really where super fandom comes from. And you can't

the top two levels is really where super fandom comes from. And you can't get up to levels five and six without initially hitting the first four. Level five is called affection. This is when the viewer stops just liking the video and starts liking you, the messenger over the message. And then lastly, video and starts liking you the messenger over the message and then lastly the ultimate is level six this is

the messenger over the message and then lastly the ultimate is level six this is called revelation and this happens when a viewer is such a fan that just seeing your name or face makes them want to watch the video even without knowing what the video is gonna be about now this framework the dopamine ladder explains how so many top creators build cult - personal brands if you want my full breakdown for

many top creators build cult - personal brands if you want my full breakdown for how to engineer each level of the ladder comment dopamine I'll send you the full