I spent $1M on Facebook ads last month.

Last month, I spent a little over a million bucks testing Facebook ads from my company alone. This is what I think most advertisers are missing right now. Facebook charges you less whenever your ad looks like regular in-feed content. And the more it looks like an ad, the more you pay. So your goal as an advertiser should be really simple. Make ads that don't feel like ads.

So here are the top five formats that are crushing for us right now that we didn't expect because they don't feel like ads. One is short looping videos. So just a few seconds of footage, text on screen, edit loops. what I'm talking about. Next podcast style clips. Who's doing podcast ads? Not many people.

Underrated medium. Text only image ads. It is the easiest ad to make and it is just text on screen. You can do it in your notes app. Five seconds. It probably will convert better than what you're running right now. Next is direct offer talking head. So bold offer, very simple explanation.

Very few founders are able to get on camera. They don't like how they look. And so that niche of content is extremely underutilized overall in the ad space. And then the number five, the big one, you probably won't do this one, but I got to say it anyways. It is our biggest ad of all time.

The most profitable one, multiple millions of dollars and spend running for two years straight. A long form case study took me 30 minutes to film has made us multiple millions of dollars. Well worth it.

Well worth it.