copy my landing page template, it made me $1.4m in 30 days

Hey guys, Mark here. In this video, I'm going to be showing you how you can copy my landing page template that made me $1.4 million in the last 30 days. And the number one biggest mistake that I see people make with their landers is not that they don't have a good offer. It's not that their price point is not correct. All it is that they're optimizing for the wrong thing. They

optimizing for the wrong thing. They think that if they optimize specifically for aesthetics and they build the most beautiful looking lander of all time that it's going to convert. When in reality, they're neglecting the single most important things that move the needle to help increase your conversion rate. So, that's what I'm going to be covering in this video in

conversion rate. So, that's what I'm going to be covering in this video in detail. Now, before I get into the actual template, there's a really important distinction that I need to make between what people call a PDP, which is a product page, and a sales page, because I view these differently, and I want to be really clear about the difference between the

two. A PDP is a templated Shopify page that is applied across all products that you are running on your Shopify store. I think Shopify is great for most things, but the one area that they really suck is being able to have full control and customizability over your PDPs and have

customizability over your PDPs and have every individual page for different products look a little bit differently. Sales pages, on the other hand, are usually built custom. This means they could be built with Clawude. This could mean that they're built through a page builder such as Replo or Gem Pages, but ultimately they give you a very, very

ultimately they give you a very, very high degree of customizability. I personally am more of a fan of sales pages because you're able to control the justification of your product substantially more compared to a PDP where typically is a photo of your product, little description, some benefit statements, and then immediately

product, little description, some benefit statements, and then immediately shows the price. I personally to control the perception of my product for as long as I possibly can before I put the price in front of them. And a lot of times that leads to a higher conversion rate. But in this video, even if you're running PDPs, you can take away almost everything that I'm talking about. I'm

everything that I'm talking about. I'm just saying for technicality purposes. I personally prefer sales pages. Whether you're running a PDP or a sales page matters less. What really matters is the purpose of the pages and understanding why you run them. The purpose is not to sell the product. Don't get it twisted. The purpose of these pages, yes, I said this, is not to sell the product. It is

this, is not to sell the product. It is to sell the outcome. Nobody buys a product for the product's sake. They buy a product for what it can do for them. So, you've probably heard people talk about features, which is specific things about the product itself. And then there's benefits, but you can go even deeper into the ultimate outcome,

even deeper into the ultimate outcome, which is essentially the emotional state that people get in after they get the benefits of the product. So, it's even deeper than benefits because these two are good and you should have them on your page, but ultimately everybody buys for an outcome. Now, another really important thing before the actual template, and I know you're thinking,

template, and I know you're thinking, Mark, why are you talking about traffic on a video that's about landing pages? Give me the goddamn template. The truth is, if you don't understand the full comprehensive view from the ads, the quality of the traffic that you're driving from which platforms onto your funnel architecture, then you're always going to be capped in your conversion

funnel architecture, then you're always going to be capped in your conversion rate. You're going to try to solve the wrong problem. Maybe the problem isn't your land yourself. It is something with your traffic. But the reason that I say this is so important to know is because obviously the temperature of your traffic, which is how many touch points have you already had with your potential

already had with your potential customers before they buy, is going to affect where you should send them. And what by that is typically you can think of three main types of traffic, ? You have top of funnel, you have middle of funnel, and you have bottom of funnel. If you are running an advertorial funnel, let's say, and you have some bottom off ofunnel creatives, are you going to send them through this

are you going to send them through this long multi-step [ __ ] funnel where they have to click through four separate pages before they can even buy your product. They've already had so many impressions with your brand. They've clicked through your advtorial before and you're going to lose out on a lot of sales from people that are already ready to buy. So if you're not properly

to buy. So if you're not properly matching the temperature with the type of landing page that you're running to, then you're just wasting ad spend. The other thing to keep in mind is traffic quality driven by the types of ads that you run. So I remember this was mostly

in 2024 2025 there was a format of ad that was doing really well and honestly it still can do really well which is a long form VSSL. Think of an infeed ad that is roughly 8 to 12 minutes long. I know it's long, but it was working at the time and I was running a lot of them. And so with long

running a lot of them. And so with long form VSSLs, once again, this is all a question of consumption. How much consumption have people already had with your content, your ads, your brand, your landers? That's going to determine where you should be sending the traffic to. Now, the reason I made this video about sales pages specifically is because every single funnel, for the most part,

every single funnel, for the most part, with very few exceptions, has a sales page. If you're running an aviatorial funnel, it's typically the advvertorial to the sales page or the advvertorial to the PDP. or if you're running a quizunnel, it's typically, , the quiz to a sales page, maybe with the offer or checkout at the bottom. So, this applies universally. That's why I'm

this applies universally. That's why I'm not making a video specifically about advertorials, for example. This is one of the most important pages in your entire funnel. So, back to this law of consumption. You need to be aware of the types of ads and how much consumption they're getting and where you should be sending them. Once again, if you're

they're getting and where you should be sending them. Once again, if you're running, for example, a format that's really popular now, say you're running something , , native statics, which is image ads with long form ad copy, this is a very indirect type of ad. So, if you're running UGC or some offerheavy statics, those

are going to be pretty far on the direct side of the spectrum. And on this other side, you have indirect. Native statics are as indirect as you could possibly get. Therefore, that's why it's so difficult for you to convert them when you only send them directly to a sales page instead of having an advvertorial before or a listical before

advvertorial before or a listical before or a quiz before. All these things matter in context with one another. And if you don't understand them, then you're going to end up thinking that you have a landing page problem when in reality, you're getting a discount the more indirect that you are. Typically, if you're running something native statics, you should have

Typically, if you're running something native statics, you should have lower CPCs. you should have substantially lower CPCs and very elevated CTRs, which means naturally you're probably going to have a little bit lower of a conversion rate, but that's okay because you're getting a discount on that traffic. And as long as your funnel matches how indirect your

your funnel matches how indirect your ads are, that's how you make really profitable funnels. So, now that we got that out of the way, let's move on to the template. And when you're running traffic to a lander, doesn't matter what lander it is, it's a very simple combination of a few things. You have text on the page. You have your

have text on the page. You have your media on the page, which would be your images, your videos, your gifts. And when you break it down to its component pieces, that's it. That's all a landing page is. It's just a individual web page with text and media arranged in a very specific way. The most important

a very specific way. The most important thing, whether it's the copy that is on your page, which is the text, or the images and the video, is that they're all in perfect alignment with your research. If you study some of the greatest direct response marketers of all time, especially the copywriters,

all time, especially the copywriters, you will see that they spent the far majority of their time building a new promotion on the research phase. And now this is pretty freaking easy with AI, especially every LLM has a built-in deep research tool. And as long as you have really good prompting, then

as you have really good prompting, then you can get incredibly good marketing driven research for your image creation, your video creation, and your actual copy. And for those that know, I have a document that has helped God knows how many people, , be able to write good copy and create good images because they just have good research. And that

they just have good research. And that is the foundational docs SOP. If you go through this process, you'll come out with four documents that is everything that you need to know. Every individual, I to call copy ingredient that you need to create an incredible promotion, an incredible landing page, ad, whatever. You can use this with

an incredible landing page, ad, whatever. You can use this with everything. I always leave this for free linked in the description of this video if you want to use it. Plus, as a little bonus, I've noticed recently Perplexity is incredible with their deep research functionality, and that's almost exclusively what I use now. The most impactful section of your

The most impactful section of your landing page and of this template is what we call the above the fold section, and that is everything on desktop specifically, that is not needing to scroll to see more content. So, whatever you load on your page load, that is the above the fold section. And it's the exact same thing on mobile, except

the above the fold section. And it's the exact same thing on mobile, except there's going to be substantially less content because you're on a smaller screen naturally. So, what I'm going to do is I'm going to pull up an example here of a lander that has a really, really good structure and pretty decent copy from what I've seen. And it's a really, really good one to break down

copy from what I've seen. And it's a really, really good one to break down because they do a lot of things now. Final caveat here. The best way to view CRO and building landing pages, it should almost always be done in mobile. 95% of everything that you do regarding conversion rate stuff should be done in mobile because that's where

regarding conversion rate stuff should be done in mobile because that's where 95% of your traffic is going to be coming from. But truthfully, this looks [ __ ] on my computer sharing screen. So, just for simplicity and clarity purposes for you guys, I'm going to be reviewing in desktop mode. But just for this example, all of the above

just for this example, all of the above the fold section would be here. We have the brand name, we have a banner, we have an image carousel, we have a little bit of social proof, and we have a benefit statement. That is all that is above the fold for these guys. So, let's break down what a good above the fold section looks. The first is going to be the photo carousel. And I see a lot of

the photo carousel. And I see a lot of guys that are super duper random and arbitrary with the photos that they're using in their carousel. Understand this. Every single element on your landing page should have a purpose. If I ask you and I point at something on your lander and I say, "What's the purpose of this?" and you can't tell me, then you

lander and I say, "What's the purpose of this?" and you can't tell me, then you need to improve your landing page skills. Everything should be purposeful. I see a lot of guys that are using images on their photo carousel especially that just they think it looks good. That's not the purpose. The first thing people do when they land on a page this, especially on mobile, is they scroll through the images. So, if you're

scroll through the images. So, if you're not being intentional with your images, especially with the above the fold section, you're losing out on a lot of money. And so, what I've done is come up with a simple cadence that you can use and feel free to steal. This is not a hard rule by any means, but the first image typically should just be a very standard hero image of the product.

standard hero image of the product. Doesn't need to be in use. Just needs to be clear what the product is, what it looks , and generally what it does. Now, as soon as they swipe, and what this brand does really well, you want to show a transformation. If it's something cosmetic, in this case, you can do just a before and after. And before and afters, while they can

just a before and after. And before and afters, while they can sometimes be a little bit aggressive, nothing [ __ ] sells a before and after. , it is one of the most proven image formats of all time. And this brand even did two before and afters in a row different formats. This is a top bottom

formats. This is a top bottom before and after. And then we have a left . And you can see it's attacking different pain points. This is smoker's lines. And this one is, , thinning lips. So, it's able to hit multiple things but still show the insane transformation associated with that product. The next image I to use in a carousel is going to be something that handles your number one

use in a carousel is going to be something that handles your number one most frequent objection. If you're marketing in any market that is above, let's say stage four sophistication, which if you don't know your levels of sophistication, you definitely should. But just to give you a reminder, level four sophistication is where there are