Your best first B2B customers are already paying your competitors — and…

If you're selling a B2B product and struggling to find your first customers then you're probably doing it the hard way scouring LinkedIn, cold emails to support or thousands spent on ads to try to get leads. There's a smarter starting point that almost nobody uses and I've built my travel company to nearly 10 million in sales and the move that's worked across every business I built is the

company to nearly 10 million in sales and the move that's worked across every business I built is the same. That your best customers are the ones that are already paying your competitors and complaining about them. Here's how to find them in 20 minutes. So one pull up the three closest competitors on G2, Capterra or Trustpilot. Whatever B2B reviews for that type of product you sell. Two is filter

the two stars and below and read every review. People are writing down what they're frustrated about, what they wish existed and what's making them think about switching. Three is the reviewer's name and their company are usually public and that's your list. Real businesses with real budgets that are already paying for something in that category and they're just not happy with what they're using. Now your outreach isn't exactly cold it's a direct response to a complaint that

they're using. Now your outreach isn't exactly cold it's a direct response to a complaint that they wrote publicly. Just reach out and say hey I saw your review of x competitor and we built the thing you said was missing is it worth a 15 minute phone call. Comment tools and I'm going to send you the prompt that pulls reviews flags complaints and outputs your outreach in one go.

the prompt that pulls reviews flags complaints and outputs your outreach in one go.