I ranked every type of ad for SaaS, from S tier to F tier.

Your $40,000 brand video, just lost to a guy with a phone. I ranked every type of ad for SaaS, from S-Tier to F-Tier, and some of you are not going to like this. S-Tier is the founder talking to the camera. 30 to 60 seconds, shot on a phone, with captions and quick cuts. Buyers trust someone who clearly understands their problem,

and you can film 20 of these in one afternoon. Also, S-Tier is the static reel, that simple background footage with bold text on top that changes every few seconds. It looks like normal content, it's cheap to make, and it can take a lot of budget without falling apart.

A-Tier is static images, carousels, and AI-made ads. A carousel that turns a sharp thread of tweets into slides is massively underused. Images are cheap and stable, but in a demo funnel, those leads often show up knowing less about you. B-Tier is customer testimonials, organic posts run as ads,

and paid creator videos. A great customer story with captions can jump to S-Tier. But paid creators pretending to love your compliance software never sound real. C-Tier is memes, long webinar recordings, podcasts, and yes, your brand video.

Memes get tons of curious clicks from people who will never buy. And long recordings only work if you cut them down to the best two to five minutes. F-Tier is any ad with no captions and no editing. Somebody once ran a 50-minute webinar as an ad, and somewhere, an investor felt it.

Here's the part that matters. Most ads fail, and only a small handful ever become real winners. So the formats you can make fast are the ones that win over time. Fire the violinist, keep the founder, and buy him a tripod. Now tell me in the comments, what did I rank wrong?

Now tell me in the comments, what did I rank wrong?