Best performing email… steal this.

This is the greatest performing email of all time. Psychologically, like you give somebody 10% off. That means, okay, I have to place an order to get 10% off, whatever. But if you tell somebody, in their account, you physically have, you have $10 of credit. It means like, I own $10. This brand is taking it away from me. That plays into loss aversion. Humans don't want to lose things that they already own. That feels like somebody is taking a $10 bill out of your wallet.

Humans don't want to lose things that they already own. That feels like somebody is taking a $10 bill out of your wallet. Rather than 10% off, it's like, I have to place an order to claim 10% off. The way that we like to do this is, , you say like, hey, you have account balance and it expires tonight at Tuesday, August 5th at 11.59 p.m. Accrued credit, $14.72. Account email, maxwellcopy.net.

Accrued credit, $14.72. Account email, maxwellcopy.net. And then you just make it look superficial like that. It's just a discount code set up in Shopify. Just make it $17.62 or whatever. It's the best performing email of all time.

Just make it $17.62 or whatever. It's the best performing email of all time.

It's the best performing email of all time.