Ranking post-purchase emails.

This is a zero out of 10 order confirmation email just using the basic Shopify one. This is a one out of 10 order confirmation email, adding a little bit of branding to it, but nothing else. This is a three out of 10, making it a little bit more warm and linking to FAQs and support. A five out of 10, adding some education on our sustainability and why you should feel good about your order.

Here's an eight out of 10. It shows the discount saving that the person bought, a special note from the founder, making someone feel good about their order with some education and linking to the Facebook group. Here's a nine out of 10 with really strong branding, clear education on how to use the product and benefits on subscription that this brand provides.

Here's a 10 out of 10 with really strong branding, making the customer feel a part of a community, reaffirming the benefits that the person has, and then also educating on the timeline and setting proper expectations about the product before inviting them to reach out for support if they need it. We've been taking these order confirmations

a lot more serious lately, and I highly recommend you do too. These are some of the most open emails that you'll ever have, so don't just waste it on the basic Shopify confirmation email. Consider having something custom like this.

on the basic Shopify confirmation email. Consider having something custom like this.

Consider having something custom like this.