Comment SaaS, and I'll send you the full guide on exactly how to set up your…

400 people started our free trial last month, and only 11 of them paid. The rest are using us for free, like my brother-in-law. What emails do they get after they sign up? They get a welcome email, and that's pretty much it. So you said hi, and then you disappeared. Here's the problem. People only pay once your product solves their problem.

That moment is called the aha moment. Most trial users never get there, so they never pay. So how do I get them there? With two sets of emails. The first set gets them to the aha moment. The second set gets them to pay. You don't send the second set until they finish the first.

Okay, how does the first set work? Figure out the three things a new user has to do to get real value from your product. Then send emails that walk them through each one. If someone does step one but not step two, they get an email about step two.

If they're still stuck, they get another one showing them exactly how to do it. And what should those emails look like? Keep them simple. One clear headline, a short video showing the step, and a few lines of text underneath. Each email has one job, which is getting them to do the next step.

And once they get to the aha moment, that's when you ask them to pay. Because now they've seen your product work, you send emails with your offer, maybe a discount or a bonus, until they upgrade or the trial ends. Does this work, though? This exact flow increased trial conversions by an extra eight and a half percent,

and some of the emails convert at 21 percent. If you want to build it, comment sass and I'll send you the full guide.

If you want to build it, comment sass and I'll send you the full guide.