Things I wish I knew before starting meta ads

I've spent almost $14,000 on Meta Ads for my app. This is everything I wish I knew before I started. The first thing is something called the learning phase. Meta needs at least 50 events in seven days to be able to optimize the campaign and find the correct audience. Before then, your cost per result is going to be higher because it's testing a bunch of different audiences. Now, an event is whatever you're optimizing your campaign for.

For mobile apps, this could be installs, trial starts, or purchases. In general, it's better to optimize for a lower funnel event. because for example if you optimize for installs which is a higher funnel the algorithm is really good at getting people who install the app but not necessarily convert now for the actual setup of the campaign this really overwhelmed me when i started but it's pretty simple i just

leave everything on default essentially now some common advice you'll hear is to put 10 plus creatives into one ad set one campaign and just leave it to the algorithm to spread the spend now this worked well for me but one issue i ran into was that a lot of the creatives just wouldn't get

any spend at all while one or two would get all the spend which means you could be missing out on a bunch of hidden gems which could be getting you cheaper cost per result what i found worked for me was having two ad sets in my campaign one for winners and the other for testing in the testing ad set i add all the new creatives then i judge it on some top of funnel stats like the ctr or

three second plays and if it's performing better than the creatives in the winners then i promote it to my winners ad set if not i kill it's important every week or so to review all the creators in your winners ad set and kill any of them that are starting to get worse cost per result. Now, the next thing I was super confused on was the budget. How much should I be spending daily

on these ads? What I ended up doing was starting on $50 a day. And I think that's a very solid starting point, but there's no real set answer to this. I think it's just any amount that you can get out of the learning phase is enough. The only thing I wish I knew was about the mindset. You have to be okay with losing some money. I might be profitable pretty fast, but I've talked to a lot

of people where it took a few weeks for them to get profitable. So you just got to set a month's budget and like let it cook for a little while follow for more tips

set a month's budget and like let it cook for a little while follow for more tips