How I get customers for $0 with Product Hunt

by the end of this video you would have built a billion doll software and get acquired by Google so you can spend the rest of your life testing out every new trendy Tex tax all right I'm not so sure about all that but my promise is this at the end of this video you'll know exactly how to use the platform product tant in order to drive traffic to your website and grow your startups and

you'll see that it doesn't require any prior experience or doesn't cost any money but why should you trust me well I got the maker of the Year award in 2023 I launched 21 products on product hunt in the last two to three years and I got 13 Awards and you will see that at the beginning I didn't get anything and then

it got easier and easier so there are some knowledge that you can reuse to replicate the same let's go all right first product tun 101 and is it worth launching your startup there's about 4 million visitors on the site every month and it's high quality traffic there are a bunch of designers

programmers agency solopreneurs so the eyeballs you're getting there are very good if you end up in the top product of the day you can expect 2 to 3,000 visitors just from the platform but it's not it they also have one of the biggest Tech news Lor out there so if you end up in the top 5 to 10 product

of the day you will also get shared somewhere there and you will add another extra thousands or 2,000 visitors to your site and finally there are a bunch of media that feed off product hunt because this is where the new trendy Tech happens so after the launch when the traffic goes down you'll see some

spikes coming from other platforms and product tant is very famous so overall it's a very good investment for your startup all right if you haven't launched on product hun here is roughly how it works every 24 hours there is a new bunch of product that are displayed on the homepage of the platform and they're competing to get the most of

votes the timer resits at midnight PST and for the first 4 hours there is no ranking based on ofos it's just purely random to avoid the winner takes all after the fifth hour the products start to rank based on their number of up votes and so it's a winner takes all

game and if you're at the top you're almost guaranteed to stay around the top and if you're at the bottom it's very hard to claim up that's why the first four hours are the most important and in this video we're going to cover how to get the most up votes during this time there are two ways to get up votes on product tant and first is called the

inbound upvotes the up votes that are coming from users who are browsing the platform and they find your listing and they decide to up vote it on the product hunt home feed there are tons of other products competing against yours for attention and the way you win

is by nailing three things your name your tagline and your logo the name of your startup should be short simple and very easy to read and you would rather ditch like VC style names like stripe or Tesla and go for something very logic IAL like ship fast a tool to ship fast

if you want a tutorial to make names for products I wrote a short article about finding good names for startups as a solopreneur in the blog in the description below next is your tagline and it's the most important part of your listing it should be very short like 60 to 70 characters maximum it should be

one sentence and it should tell exactly why would a random stranger on the internet invest its precious time for your product it shouldn't be about your product but it should be about what it's doing for your customers what pain is it relieving how their life would be after they try your product why is it