The best Cold Call you've ever seen (178k/month ai agency)

Hello. Hey, is this Bruce? This is. Hey Bruce, you have a roofing company in Austin, Texas, yeah? I do. Sweet. my name's Connor, Connor Cahill. You want the good news or the bad news? Bad news,

Bad news, and attend it. Yeah, yeah. So, I called your roofing company three times yesterday and didn't get anyone on the phone once. Sure about that? Yes, very sure about that. You can check the call logs.

You can check the call logs. Okay. Who are you calling for? Well, that's not the bad news. The bad news is that if that happens every day and you're missing even just three calls per day, that's 90 calls per month and if 30% of the people who call your business would become a client of yours

of yours and assuming your average sale price is $1,000, which is obviously extremely conservative for selling a roof, you're missing out on almost $30,000 a month in revenue. That's that's the bad news. I suppose. , , we have

a pretty full crew operating near capacity. So, are you not looking to scale or take on more clients? , I have it pretty good here to be honest with you. I love my life. I get to work, built a

good business, and make some money. But, yeah. I guess , scale's always great, but it's not top priority for me at this point. Yeah, yeah. That's completely fair, but everyone likes more money. That's why we're in business in the first place, ? Money equals freedom. We all know that. And I get it,

first place, ? Money equals freedom. We all know that. And I get it, maybe you don't want more jobs, but if you had more jobs to choose from, would you not be able to charge more? You Yes, I suppose I suppose.

I didn't think about it, but yeah. So, what if we brought you an extra 20 jobs per month through just increasing call volume and calls that were are now currently being missed, you'd be able to pick and choose from more jobs and pick the jobs that are higher profit and better for you and your team. Is that not something that

your team. Is that not something that you would want? That would hypothetically be true. Okay. What's the what's the deal? What are you what are you getting at? What are you what are you trying to pitch me? Yeah, yeah, yeah. So, that is the bad news. The bad news is there's money that's being left on the table. but the good news is I'll come into your

the good news is I'll come into your business, I'll install an AI receptionist, something you don't currently have, something that will take calls every time you are not there to take the call or you're out of commission or you're at lunch or it's 5:00 p.m., you turned off your work phone and

phone and they're just going to voicemail. So, it's going to recapture all the calls. It's not going to steal the calls that you would be picking up cuz I'm sure you still want to pick this up. But the calls that you're missing, it's going to capture all of that. And then it's either going to warm them up, get them to book some quote with you, get their information, and then ,

to book some quote with you, get their information, and then , send you an internal message to call them back or it'll schedule an appointment with you and the prospect. and what that is going to do is obviously that's going to increase, , appointments, increase potential clients, customers, and overall revenue for your business. and the beautiful thing is what my

and the beautiful thing is what my company does is we will take a look at the last 12 months of your business, your revenue, and whatnot and see where you're at. And then we will work for you completely free for 30 days. And then 30 days from now, we will reassess and we'll see how much extra

revenue you brought in because of us being that new variable in your business. And then we'll take a very minuscule percentage of that. And if the results are positive, then we can talk again in 30

positive, then we can talk again in 30 days and have some longer-term retainer and partnership together. And if we don't, then we part ways and you tried something that could be super beneficial to your business and you didn't really lose anything. , I have one of my guys now

that handles all the inbounds. are you telling me he's not doing his job that well? essentially, yes. And you can look at the call logs, assuming you have a CRM set up. I did call your business three times yesterday. I got no one on the phone. And if you extrapolate that out,

And if you extrapolate that out, ? Obviously, that can become a quite exponential factor after 365 days of that. Yeah. Would this would this eliminate the need to have

my guy handling inbounds? Yes, yes. It could it could eliminate that and we would set things up. So, we wouldn't just plug in an AI receptionist, we'll set up so much more than that to automate all those things. And yes, it could replace him, but I'll be honest with you, , we work

be honest with you, , we work with people every day and some people just don't want to replace the receptionist, ? They don't or the person taking their calls. They still want that human touch, which is completely fair, but they want to implement something as that net to recapture anything that falls

net to recapture anything that falls through the imperfections of what humans are only capable of. and that still brings in a ton revenue. And then some people will be , depending on the business, yeah, I don't I don't see the need to have a 3 $4,000 per month salary that I'm

3 $4,000 per month salary that I'm paying out when I have this. And that's completely fair as well. And that's, , obviously we that more because that off the bat, we're now saving you 3 $4,000 a month, ? 30 40 grand a year. that makes our services seem more valuable. But we want to do what's ever best for you.

, . , I've I've I've had I've had similar pitches before. I think for me, it just doesn't feel to have a robot picking up the phone when I have a customer calling. And we pride ourselves on a personal touch.

touch. It goes in line with the work that we do, ? , we pride ourselves in the quality of work that we do on roofs in Austin here and have a great reputation. And I fear that , having a robot pick up the call at first point of contact

call at first point of contact diminishes that reputation. so, we shut down a lot of these conversations just to be frank with you. Mhm. I totally agree with that to be honest, . I hate AI. I don't it, but it's where the world is going. And I agree with you, if I was in your shoes

agree with you, if I was in your shoes and I ran a business that was service-based, I would I would still have someone who's taking the phone calls. But what I would definitely do is have some AI system set up to recapture all the leads that fall through the cracks. cuz that would

through the cracks. cuz that would just be dumb not to, ? if someone's going to call you and you're not going to answer the phone, why not have a safety net there that recaptures that lead, reengages them, and then lets them know, "Hey, we'll call you as soon as possible." or we'll set up a quick appointment with

we'll set up a quick appointment with you to recapture that lead, ? Because you're a roofer. You probably pride yourself in your work. You probably think you're one of the best roofers in Texas and you should. And if you're one of the best roofers in Texas, then you have a moral obligation to be serving these people the best

to be serving these people the best roofs that they can get cuz you don't want them going somewhere else and getting a bad roof that starts leaking in a few months, yeah. ? And in order for you to fulfill that, you need to be serving these people. And it's not fair for them to call your business [clears throat] at be 6:00 p.m. or your guy be on

at be 6:00 p.m. or your guy be on another call and then they have to go to one of their competitors and have a bad experience. You want to give them a good experience. And you want to make more revenue for your business so you can pay all your employees more and everything that comes with that. Fair point. Fair point. what's the loss?

what's the loss? , what's the loss with setting that up? the reengagement what does the reengagement look ? It Is it a text? Is it a text? Is it a call? , is there a robot leading that call? Yeah, so we do a lot. Great question.

Yeah, so we do a lot. Great question. We Yeah, so it's a it's a very well-sounding voice agent that talks to it, gives it as much information as possible, and then most importantly, it reschedule something. So, with your caller, what we do is we'd set him up with a calendar, the guy who's answering phones, and we would have it set up so

phones, and we would have it set up so that AI receptionist, that voice agent, can book a 15-minute call on that call. So, it'll get the lead's information, be , "Hey, , we're super busy. , we have a guy who typically takes these calls." we'll make it sound super cool and personable. And then it'll get that person booked on a 15-minute call. What that does is,

15-minute call. What that does is, "Okay, cool. I have I have a , I have a call booked with, , XYZ with your roofing company and , I don't feel the need to go call another roofer now cuz I have a call scheduled in 2 hours." And then your guy will get an internal notification, "Hey, call this number

call this number at , 3:15 p.m." ? And that just and that there, that reengages the lead, ? It's , "Okay, I don't need to go somewhere else. This is cool. We're good." But then what we do is we set up workflow automations. So, when the call ends with the AI,

the call ends with the AI, in between that time when it the call ends with the AI and your guy would call that person back, we're sending them information. So, we're sending them texts and emails over that, , 2-hour period or 24-hour period or sometimes 3-day period. And we're keeping the lead we're keeping the lead

sometimes 3-day period. And we're keeping the lead we're keeping the lead engaged by showing them some testimonials. Sometimes we'll record a video of you, you talking about your business and your passion about it or , we'll have you record it. to be frank, I'm not in Austin, Texas, but you'll record that and then we'll send that to them. And then they get to

send that to them. And then they get to watch a video a roof is a big deal. Anytime someone spends tens of thousands of dollars, that's a big deal. And for them to be able to see a video from the owner, resonate with them, be , "Wow, this guy seems down-to-earth, authentic. This is the guy I want to work with. This is the guy I want to put, , the roof over my heads

put, , the roof over my heads my the roof over my head, , , the hands into it, ? What it whatever I'm trying to say." And it just makes them feel very comfortable with you. So, not only are we are we , sure, we're recapturing that lead, but then we're warming them up for that call. We're warming them up for the

but then we're warming them up for that call. We're warming them up for the sale. We're not just trying to recapture the lead and bring in more leads into the your business, we're trying to recapture more leads and then with the leads that we're bringing in, make them easier sales, better sales and sometimes, , can lead to just charging them more money and doing more

charging them more money and doing more for them, essentially. I want to I'm curious. I want to see I want to see an example of this receptionist , talking live. I think that's I

, talking live. I think that's I said that's the biggest concern for me. I'd to see that in action in order to get comfortable with something this. But to me that to me that's that's interesting enough. I'd be curious to

interesting enough. I'd be curious to see that. Okay, so here's what we'll do. we can book a call maybe in 2 3 hours and it'll be a quick Zoom meeting. In those 2 hours, I'll take your current website and I'll put it through my AI. I'll scan everything about it so that AI voice agent will know everything about your

about it so that AI voice agent will know everything about your business. I'll do a little bit of structuring itself, , I'll I'll do some configuring. And then we can hop on a call. You can demo the AI. We can call it together, yada and if you it, could you tell me if you are

if you it, could you tell me if you are interested in implementing this for at least, , 30 days, ? cuz I don't want to go spend 2 hours of my time building this out if you just really just want to , , trick your curiosity by seeing it. But if you tell me if you did it

and you the idea, yeah. Can we do I'd I'd be curious to get my partner in this just to have him take a look , yeah, definitely. through his eyes and make decisions by committee here. Can you do tomorrow morning? Sometime first thing. We've got jobs all

first thing. We've got jobs all day, but if you can do first thing Yeah, yeah, I'm an hour ahead of you. So, if you can if you can do you do a Could you do a 7:00 a.m. 7:00 o'clock Yes, yes, 7:00 a.m. 7:00 a.m. 7:00 a.m. Central time.

Central time. Yeah, 7:00 a.m. Central time. Awesome. Yeah. Great. And we keep it keep it 15 minutes or so and I can get him involved, [clears throat] but send me an email. So, you have my you have my cell here. Shoot me a text with any details

Shoot me a text with any details there. Yep. I'll do I'll do that. I'll set some things up. We'll jump on tomorrow and then we can move forward with something. It's just a small contract that states if we do provide XYZ results over the next 30 days that, ,

over the next 30 days that, , you will you will pay XYZ and, , then we can have a conversation about working together in the long term. Assuming everything goes well over the next 30 days, which I don't see why it won't. All . All . I don't want to I don't want to jump the gun on the pricing and everything. Yeah, I know. Just yeah, that yeah, we're I want to

Just yeah, that yeah, we're I want to see it and not commit to anything by any means, but Yeah, of course. definitely open to checking it out. And we'll take it from there. Sounds good. All , Bruce. Thanks for the call. I appreciate it and yeah, enjoy the rest of your day. I look forward to

rest of your day. I look forward to speaking with you in the morning. All , thank you. What did you say your name was again? Connor. Connor. Yep. Connor Cahill. should I call you Connor? Yep. All , man. I'll talk to you in the AM. Talk soon. See you later. Yep, talk soon. Bye.

So, first off, I re-engaged the I engaged the lead by saying, "Want to hear the good news or bad news?" Who's going to hang up? , come on. If you get a phone call, would you want to hear the good news or the bad news? , come on. You're It just opens up so much curiosity and

and curiosity opens up rapport. So, I got I just spent 15 minutes on the phone with him. I have not called that many people today. , I haven't called that many people. I maybe called 10 people before him. No an- no answer, no answer, no answer, no answer and then I did get two answers, weren't interested, boom, good lead. So,

weren't interested, boom, good lead. So, you just have to cold call 100 people a day and you're going to have conversations that. I could cold call for 2 hours and every single time I book. Every single time I book at least three to five appointments. I'm cold calling for an hour or maybe

calling for an hour or maybe 2 hours. If I cold call for 2 hours, I'm booking three to five appointments. So, I engaged the lead by saying, "You want to hear the good news or bad news?" They always say the bad news. Every single time. The bad news creates the pain. Now, this guy was, , he was a tough cookie. , I had to certainly dip him in milk. He wasn't

certainly dip him in milk. He wasn't easy but that's how it's going to be. but I got him curious. I separated myself from the competition clearly because he shuts these things down most of the time. He just spent 15 minutes on the call with me. so, the bad news, you say you want to hear the good news or

say you want to hear the good news or bad news. The bad news creates the pain for the guy and then the good news is solving that pain, ? Bad news is, , you're missing three calls per day, ? At least cuz I called you. You clearly have a gap in the way you're answering calls and you have missed revenue there. And [snorts] then it's , "Okay. , that's

it's , "Okay. , that's not the bad news. The bad news is if you extrapolate that over a 30-day period, you're missing at least $30,000 a month in potential revenue, ? The good news is I can fix that and here's how." So, that's how I cold call. You can come up with your own little method, but throwing in something witty and fun in

up with your own little method, but throwing in something witty and fun in the beginning, golden every single time. It's always golden. , it's always golden. So, that's how I to do my cold calls. Keep it light, keep it chill, act a real human being. I don't use a script. I always rem- I remember the first

I always rem- I remember the first 30 seconds of every call and then I just go completely a cappella. I hate scripts. so, that's what I do and cold calling is the best way to just consistently get leads if you don't have money to spend on ads. but I hope you learned something from

on ads. but I hope you learned something from that. Be knowledgeable about it, ? , you can't you can't if someone asks you a question and you don't know it, you're screwed, ? You have to be fluent. You have to have such good product knowledge where you can be in flow state. The second you have to start thinking about what you're saying, you're screwed. You're you're going to be out of the present when

saying, you're screwed. You're you're going to be out of the present when you're out of the present, you're not going to build that sincerity and rapport with the person. But I hope you enjoyed this video and maybe I'll post some of my bloopers, but why, ? It's not where I messed up. It's just the people are , "Yeah,

why, ? It's not where I messed up. It's just the people are , "Yeah, I'm not interested." and then hang up. It's , do you need to see that? , why do you need to see that, ? I called another people before this lead and they just hung up on me. , I'm not perfect, ? Did I make mistakes in some? Probably, yeah, I probably made some mistakes while

mistakes in some? Probably, yeah, I probably made some mistakes while filming. Sure. Sure, , whatever. Why do you need to see the mistakes? You should see what I did good and the lead that get on the phone. I will be honest with you. I have not been calling for more than 20 minutes before I talked to that lead. I'm going to send him over a meeting link now. He's a very sincere guy and I'll get on

He's a very sincere guy and I'll get on with him and his partner tomorrow and it'll be an easy close. And , I can get I believe in my product enough and my ability to execute that I don't even have to charge for 30 days anymore. I used to always charge when I needed the money. I don't need the money anymore.

money. I don't need the money anymore. My life is good. So, I can I can take on that risk of spent, , working with them for 30 days and cool. I'll it increases the amount of leads that I get by 300 400% cuz who's going to say no to

that? And then on top of that, on top of that, it's what do I have to lose? I got all the money to lose. It's , "Okay, I lost 2 hours of one of my employees working." , whoop-de-do. For a client that could pay me one $2,000 a month. 100% every day of the week. So, yeah, I

month. 100% every day of the week. So, yeah, I hope you enjoyed something in this video. I hope you learned something and yeah, cold calling is forever goated if you , are not a little wuss and afraid to pick up the call. Afraid to

afraid to pick up the call. Afraid to pick up the phone. Anyways, hope you enjoyed the video. This is cold calling for my AI receptions agency. I will see you on the next one. Cheers.

will see you on the next one. Cheers.