The best Cold Call you've ever seen (178k/month ai agency)
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TL;DR
In this video, Connor Cahill discusses a cold call strategy aimed at improving call response rates for roofing companies and increasing potential revenue.
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Transcript
Hello. Hey, is this Bruce? This is. Hey Bruce, you have a roofing company in Austin, Texas, yeah? I do. Sweet. my name's Connor, Connor Cahill. You want the good news or the bad news? Bad news,
Bad news, and attend it. Yeah, yeah. So, I called your roofing company three times yesterday and didn't get anyone on the phone once. Sure about that? Yes, very sure about that. You can check the call logs.
You can check the call logs. Okay. Who are you calling for? Well, that's not the bad news. The bad news is that if that happens every day and you're missing even just three calls per day, that's 90 calls per month and if 30% of the people who call your business would become a client of yours
of yours and assuming your average sale price is $1,000, which is obviously extremely conservative for selling a roof, you're missing out on almost $30,000 a month in revenue. That's that's the bad news. I suppose. , , we have
a pretty full crew operating near capacity. So, are you not looking to scale or take on more clients? , I have it pretty good here to be honest with you. I love my life. I get to work, built a
good business, and make some money. But, yeah. I guess , scale's always great, but it's not top priority for me at this point. Yeah, yeah. That's completely fair, but everyone likes more money. That's why we're in business in the first place, ? Money equals freedom. We all know that. And I get it,
first place, ? Money equals freedom. We all know that. And I get it, maybe you don't want more jobs, but if you had more jobs to choose from, would you not be able to charge more? You Yes, I suppose I suppose.
I didn't think about it, but yeah. So, what if we brought you an extra 20 jobs per month through just increasing call volume and calls that were are now currently being missed, you'd be able to pick and choose from more jobs and pick the jobs that are higher profit and better for you and your team. Is that not something that
your team. Is that not something that you would want? That would hypothetically be true. Okay. What's the what's the deal? What are you what are you getting at? What are you what are you trying to pitch me? Yeah, yeah, yeah. So, that is the bad news. The bad news is there's money that's being left on the table. but the good news is I'll come into your
the good news is I'll come into your business, I'll install an AI receptionist, something you don't currently have, something that will take calls every time you are not there to take the call or you're out of commission or you're at lunch or it's 5:00 p.m., you turned off your work phone and
phone and they're just going to voicemail. So, it's going to recapture all the calls. It's not going to steal the calls that you would be picking up cuz I'm sure you still want to pick this up. But the calls that you're missing, it's going to capture all of that. And then it's either going to warm them up, get them to book some quote with you, get their information, and then ,
to book some quote with you, get their information, and then , send you an internal message to call them back or it'll schedule an appointment with you and the prospect. and what that is going to do is obviously that's going to increase, , appointments, increase potential clients, customers, and overall revenue for your business. and the beautiful thing is what my
and the beautiful thing is what my company does is we will take a look at the last 12 months of your business, your revenue, and whatnot and see where you're at. And then we will work for you completely free for 30 days. And then 30 days from now, we will reassess and we'll see how much extra
revenue you brought in because of us being that new variable in your business. And then we'll take a very minuscule percentage of that. And if the results are positive, then we can talk again in 30
positive, then we can talk again in 30 days and have some longer-term retainer and partnership together. And if we don't, then we part ways and you tried something that could be super beneficial to your business and you didn't really lose anything. , I have one of my guys now
that handles all the inbounds. are you telling me he's not doing his job that well? essentially, yes. And you can look at the call logs, assuming you have a CRM set up. I did call your business three times yesterday. I got no one on the phone. And if you extrapolate that out,
And if you extrapolate that out, ? Obviously, that can become a quite exponential factor after 365 days of that. Yeah. Would this would this eliminate the need to have
my guy handling inbounds? Yes, yes. It could it could eliminate that and we would set things up. So, we wouldn't just plug in an AI receptionist, we'll set up so much more than that to automate all those things. And yes, it could replace him, but I'll be honest with you, , we work
be honest with you, , we work with people every day and some people just don't want to replace the receptionist, ? They don't or the person taking their calls. They still want that human touch, which is completely fair, but they want to implement something as that net to recapture anything that falls
net to recapture anything that falls through the imperfections of what humans are only capable of. and that still brings in a ton revenue. And then some people will be , depending on the business, yeah, I don't I don't see the need to have a 3 $4,000 per month salary that I'm
3 $4,000 per month salary that I'm paying out when I have this. And that's completely fair as well. And that's, , obviously we that more because that off the bat, we're now saving you 3 $4,000 a month, ? 30 40 grand a year. that makes our services seem more valuable. But we want to do what's ever best for you.
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