I’m doing a mini series where I go thru my top 10 mistakes I made while building my app, CleanPlate.

Multi-page paywalls convert 37% better than single-page paywalls. That's not a small difference, and I found that out the hard way. When I launched Cleanplay, I had a single paywall page, one screen, trying to explain everything at once. The features, the price, the trial, all crammed together. Turns out, that's really overwhelming.

A single page has to communicate value, address concerns, and ask for a payment all at the same time, and most users just can't process that much information in one shot. So I switched to a three-page paywall instead. Page one shows the core value, page two builds it out further, and the third page is where

I finally show pricing and ask for the purchase. Spreading it out like that gives each screen one job instead of asking users to absorb everything at once. Across a study of over 40 million paywall views, multi-page paywalls hit a 12.4% conversion

rate compared to a 9% conversion rate for single-page. And multi-step formats used by apps like Duolingo, which walk you through your value before ever mentioning price, are becoming the norm for a reason, since people can only really process 5-7 pieces of information at a single time. If you're building an app, don't cram your entire paywall into one screen.

Break it up. I'm doing a mini-series of the top 10 mistakes I made when building my app CleanPlate. This is mistake number 8. Follow along to find out the other two.

This is mistake number 8. Follow along to find out the other two.

Follow along to find out the other two.