You can literally test different screenshots out to see what ones convert the…

Your app screenshots could be costing you downloads right now and there's a free tool sitting inside your App Store Connect dashboard that tells you exactly which ones are working better than others. It's called product page optimization. You upload up to three alternate versions of your icon screenshots or preview video and Apple shows them to different slices

of your real organic App Store traffic automatically. So how do which one is winning? Apple does this math for you. Once a version hits 90% confidence, that just means Apple's math is 90% sure the difference is real. It labels it performing better or performing worse compared to your current page. No guessing, no separate analytics

tool. This is free inside App Store Connect and most developers never even open it. I'm continuing the series on secrets hiding inside App Store Connect. This is day two of five. Follow along for the other three secrets.

for the other three secrets.