Welcome to my mini series on App Store Connect secrets you probably don’t know about.

If you built an app and you want downloads for free, one of the best ways to do this is to get featured on the Apple App Store. I'm going to show you exactly how that works in under 60 seconds, and the cool part about it is almost nobody knows that this is even a possibility. Inside App Store Connect, there's a section called Featuring Nominations.

You pick one of three types, a new launch, a major update, or new content, and you write up what's changing and why it matters. Then somebody from App Store Connect is going to go in and select an app that they think deserves to be featured. So what gets you picked? Apple scores you

on seven things, user experience, UI design, innovation, uniqueness, accessibility, localization, and product page quality. They're not hiding what they want. For a solo app like mine, one good feature can do more for downloads than months of posting

ever could, and it costs nothing but filling out a form. I'm starting a new series, Secrets Hiding Inside App Store Connect that almost nobody uses. This is day one of five. Follow along for the other four.

This is day one of five. Follow along for the other four.