how to yap on camera

Why the fuck is it so hard to yap on camera? You open your phone and it sounds like, hey guys, it's Steve, never do that. Your videos don't come off articulate and you don't have a framework for it. So let me introduce you to the yap triangle. When you nail all three points, your videos go from this to this. Let's get into it. D stands for drop in. The first thing out of your mouth is never an intro.

Let's get into it. D stands for drop in. The first thing out of your mouth is never an intro. It's a specific thought, a pain point, or a claim right in the middle of the conversation, like this. My grandma fell down a flight of stairs last week. That's a drop in. S stands for solve it. The second you state you're dropping, you go straight into the fix. Give them a reason to stay. So my grandma fell down a flight of stairs last week

you go straight into the fix. Give them a reason to stay. So my grandma fell down a flight of stairs last week and it made me realize most families have no emergency plan for this. Here's how to grandma proof your home in the next 24 hours. Now there's a hook and a promise. And G stands for give direction. Don't just drop information and leave. Tell them exactly what to do next, step by step. Make the action so obvious they feel stupid not taking it.

Make the action so obvious they feel stupid not taking it. That's what turns a viewer into someone that does something. Founders who can't communicate their authority on camera stay invisible to their ideal clients. The yap triangle fixes that. Drop in, solve it, give direction. Use it and your videos go from something that nobody wants to watch to something that people can't stop binging. If you comment yap, I'll send you three video templates

to something that people can't stop binging. If you comment yap, I'll send you three video templates so you can get your first yap to go viral.

If you comment yap, I'll send you three video templates so you can get your first yap to go viral.

so you can get your first yap to go viral.