Transaction Abandonment Paywall #mobileapp #entrepreneur #vibecoding #paywall
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TL;DR
Learn how to improve purchase completion rates by implementing a transaction abandonment paywall strategy to recover lost revenue.
Chapters
- 0:00Introduction to Purchase Attempt Rates01
- 0:10Understanding the Paywall Metrics02
- 0:30Identifying the Revenue Gap03
- 0:50Introducing Transaction Abandonment Paywall04
- 1:10Potential Revenue Recovery Strategies05
Transcript
My app has one of the craziest purchase attempted percentages that over 60% and one of the most underwhelming purchase completed percentages at just 10%. And I'm gonna show you how I'm gonna fix this. Now, if you look over here, six out of every 10 users that look at the paywall attempt to purchase, meaning that Apple pay sheet pops up
attempt to purchase, meaning that Apple pay sheet pops up and all they have to do is double click to purchase it. But out of those six of 10, only one in 10 go through and either start a trial or complete a purchase. Now, in this gap you see right here, this 50%, this is where I'm gonna bring in some additional revenue
this is where I'm gonna bring in some additional revenue that right now is lost. And the way we're gonna do this is using a transaction abandonment paywall. And it's gonna look something like this. It's gonna pop up. It's gonna have the lowest price ever. And it's gonna lead the user to have one more chance to purchase my product at a lower price, no trial. You either take it or you leave it.
You either take it or you leave it. Now, in this case, I have over 110 users that attempted to purchase but didn't complete it. Now, if we get a 10% conversion on this transaction abandonment paywall, that's 11 new users at $30, that's $300 that we could potentially reclaim. And that money had been lost before.
that's $300 that we could potentially reclaim. And that money had been lost before. Now, 10% might be high, it might be low. I'll keep you guys updated, but I'm putting in this update now and I'll let how this purchase completed numbers change and what type of revenue is coming from this new paywall.
how this purchase completed numbers change and what type of revenue is coming from this new paywall.
and what type of revenue is coming from this new paywall.
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