5 places your app can lose money.

There are five places your app can lose money and I bet you're doing at least three of them. Each fix takes 10 minutes and the last one is the most important. 1. Apply to Apple's small business program so they only take 15% of your revenue instead of 30. If you make under a million dollars a year, you are eligible. 2. When someone's card declines, Apple cancels their app subscription immediately.

2. When someone's card declines, Apple cancels their app subscription immediately. Turn on billing grace period so Apple retries their card for up to 28 days. 3. Waiting to show your paywall until after they finish using your app. Show it right at the beginning during onboarding with a free trial and you can get almost two times more paying users.

can get almost two times more paying users. 4. When someone cancels your app, Apple shows them an Are You Sure page. This new screen allows you to put a deal on it, resulting in almost four times more people staying. 5. 25 out of 100 people pay for three-day trials. If you make it two weeks, that number gets bumped up to almost 42.

If you make it two weeks, that number gets bumped up to almost 42. Save this checklist for when you're setting up your app and follow for more app advice.

Save this checklist for when you're setting up your app and follow for more app advice.