95% of subscription money goes to 10% of apps.

About 95% of all subscription money apps made go to the top 10% of apps. Here's three things that make the difference. 1. They keep people who never meant to cancel. Revenue Cat did a study on 115,000 apps and they found that 14 out of 100 cancellations were due to a failed payment, not a choice. Apple has a setting called billing grace period that keeps them subscribed while retrying their

Apple has a setting called billing grace period that keeps them subscribed while retrying their card and it's off by default. 2. Give a longer free trial. In the same report, they found that trials lasting longer than 2 weeks converted about 42 out of 100 people who started one. Trials under 4 days converted about 25.

Trials under 4 days converted about 25. 3. You have to win them in the first session. From the same study, they found that of everybody who cancelled a 3-day trial, 55 out of 100 of them cancelled on the first day. So you can't wait to show the best part of your app, you have to show it right away. Save this video for when you want to launch your app and follow for more app advice.

Save this video for when you want to launch your app and follow for more app advice.