If your app has a 3 day free trial, this is why nobody converts.Watch on Instagram
Colin TamInstagram

If your app has a 3 day free trial, this is why nobody converts.

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TL;DR

Learn why offering a three-day free trial for your app can lead to lost users and how extending it to 14 days can improve conversion rates.

three-day free trial issuesapp trial conversion ratesuser cancellation statisticsimpact of trial lengthbest practices for app trials14-day trial benefitsimproving app user retentionapp user behavior analysis

Chapters

  1. 0:00Introduction to Free Trials
    01
  2. 0:05Statistics on Three-Day Trials
    02
  3. 0:15User Behavior on Free Trials
    03
  4. 0:25Impact of Trial Length on Conversions
    04
  5. 0:35Recommendation for Trial Duration
    05
  6. 0:40Conclusion and Follow-Up
    06

Transcript

0:00

Never give your app a three-day trial. If you have one right now, you're losing paying users before they even open the app a second time. And the fix takes 30 seconds in Apple Store Connect. Avenue Cat looked at 115,000 apps. For apps with a three-day trial, 55 out of 100 people cancel on day one. People download your app, see the free trial,

0:17

People download your app, see the free trial, then cancel it so they don't forget later. You never get a second session. And that's not even the worst part. In the same report, for trials under four days, 25 out of 100 people end up paying. For trials longer than two weeks, 42 out of 100 people end up paying. It's because they end up building the habit.

0:32

42 out of 100 people end up paying. It's because they end up building the habit. So set your trial to 14 days. Follow for more app advice.

0:36

So set your trial to 14 days. Follow for more app advice.

0:38

Follow for more app advice.

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