Colin TamInstagram

I gave Claude the data from 115,000 apps and told it to build a paywall that makes money.

0:45English(auto-generated)5 segments144 words · 1 min read

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TL;DR

Learn how to create an effective paywall using insights from data on 115,000 apps, including onboarding strategies and pricing plans.

successful paywall strategiesapp paywall designonboarding flow tipsfree trial best practicespricing plan recommendationsuser charge notificationspaywall button textapp monetization techniques

Chapters

  1. 0:00Introduction to Paywalls
    01
  2. 0:05Onboarding Strategy
    02
  3. 0:10Free Trial Duration
    03
  4. 0:15Pricing Plans
    04
  5. 0:20Charge Notifications
    05
  6. 0:25Button Text Optimization
    06
  7. 0:30Conclusion and Next Steps
    07

Transcript

0:00

I gave Claude the data of 115,000 apps and told it to build me a successful paywall. This is what it made. First, it goes in onboarding, not after they've already used the app. Second, you need a free trial at least 2 weeks. The short ones get cancelled on day 1. Third, keep it to 2 or 3 plans, then pre-select the one you want them on.

0:15

Third, keep it to 2 or 3 plans, then pre-select the one you want them on. The others are just there to make it look cheap. Fourth, tell them exactly when it charges and remind them before it does. Surprise charges are where refunds and one-star reviews come from. And last, the button. It should say start free trial, not subscribe.

0:30

And last, the button. It should say start free trial, not subscribe. And put the price and cancel any time right under it so nobody feels tricked. And that's the whole paywall. Follow along to learn how to build the onboarding flow next.

0:38

And that's the whole paywall. Follow along to learn how to build the onboarding flow next.

0:40

Follow along to learn how to build the onboarding flow next.

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