Weekly plans now make 55% of all app subscription money.Watch on Instagram
Colin TamInstagram

Weekly plans now make 55% of all app subscription money.

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TL;DR

Learn how to leverage weekly subscription plans, which now account for 55% of app revenue, with actionable strategies for app growth.

weekly subscription plansapp revenue strategiesincrease app subscriptionsuser retention strategiesapp growth tipssubscription renewal transparencyweekly pricing advantagesapp user feedback

Chapters

  1. 0:00Introduction to Weekly Plans
    01
  2. 0:05Adding a Weekly Option
    02
  3. 0:20Being Upfront About Renewals
    03
  4. 0:30Using Weekly Plans to Learn Fast
    04
  5. 0:40Conclusion and Call to Action
    05

Transcript

0:00

Weekly plans now make 55% of all app subscription money. Here's three ways to take advantage of it. One, add a weekly option. There was a study done on 16,000 apps and they found that weekly plans went from 43% of revenue to 55% of revenue in two years. Monthly dropped to 12%. A small weekly price is easy to say yes to.

0:14

Monthly dropped to 12%. A small weekly price is easy to say yes to. Two, be upfront about the renewals. Weekly plans that get refunds and ones that are reviews are the ones people feel tricked by. Put the price and the renewal date on the plan in plain words. Apps that make weekly work are the ones that people don't feel tricked by. Three, use weekly to learn fast.

0:30

that people don't feel tricked by. Three, use weekly to learn fast. A weekly plan renews every seven days, so in a month you can tell if people are staying or not. Watch the second renewal. If people are leaving after week three, fix your app, not the price. Save this video if you wanna grow your app and follow for more app advice.

0:44

Save this video if you wanna grow your app and follow for more app advice.

0:46

and follow for more app advice.

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