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Most apps use a paywall like this, but this is a terrible strategy, and here's why. A lot of people when making apps make this paywall, and they think this will be great because it tells users the features they're going to get and why they should want those features and what it's going to do for their goals. But this is the wrong way to think about it. By showing users the features that they're going to get, they are thinking, is this going to be worth it?

Is this worth the price? Are these features really going to make it worth the 20 bucks I'm putting into this? That's not what you want them to think. Do this instead. Find a review, the best review that you can find on your app. Put it on the paywall, and that's it. Make that the whole paywall. This will do miles better because now people aren't trying to figure out if it's worth it.

They're hearing it from someone who says that it is. Try testing this in your app and let me know if it works.

They're hearing it from someone who says that it is. Try testing this in your app and let me know if it works.

Try testing this in your app and let me know if it works.