The Genius Subscription Retention Loophole.

This guy found a genius way to get people to never stop paying for a subscription, and I can't believe more people aren't doing this. So what he realizes is that most subscriptions don't bill in the way that people normally use a product. For example, subscriptions will either bill monthly, or sometimes they'll bill yearly. But in both of these situations, the longer that it goes on, the less incentive there is for a person to remain subscribed.

the longer that it goes on, the less incentive there is for a person to remain subscribed. Because being subscribed for multiple years doesn't give you any extra benefit compared to if you're subscribed for one year, or even just one month. So what he realizes is he could instead do a subscription that would get continuously cheaper every single month as long as you stayed subscribed. And if you think, well, that's not necessarily going to do anything, the one catch

subscribed. And if you think, well, that's not necessarily going to do anything, the one catch is that if you ever unsubscribe and resubscribe, you then have to start your subscription back from the highest possible price. Psychologically, this gives a reason to never unsubscribe. Users will reason, , if I could just wait it out this month or this year, it's going to be

will reason, , if I could just wait it out this month or this year, it's going to be cheaper the next billing cycle, so I may as well just wait it out. If they ever want to cancel, the fear of getting set back to a higher price when they wanted to restart is enough to keep retention even higher. I'm Money Mind, and I teach you about new money concepts one story at a time. So follow.

retention even higher. I'm Money Mind, and I teach you about new money concepts one story at a time. So follow.