How I Always Rank #1 on Product Hunt (Easiest Way to Get SaaS Customers)

Hi, I'm Lehon, the co-founder of a company that won product hunt the best product of date twice. And today I'm going to review exactly how we were able to do that. It wasn't luck, I can tell you. And our product definitely wasn't perfect. There was a lot of mistakes, setbacks, overall tons of learning that

I wish I knew before I started my journey of launching product on product hunt. So in this video, I'm going to share those lessons with you so you can successfully launch and market your own product and maybe even win the product of the day award yourself. Okay, let's

start with this. What is a product hunt? It's a platform where makers can launch your new products. It could be software tool, even a podcast, a newsletter. It's a great way to get early tractions, customers, new feedback. It's really good for SEO. And the main reason I

chose it, I was a cheap entrepreneur, don't have a lot of marketing budget. Product Hunt is completely free. At first, I had this plan to win product hunt, you need a vote. I look at the historical up vote top product number of up votes you needed and you can see that

you probably need somewhere like 300 to 500 up votes in order to win. If you have about 500 up votes depending on a day you can be ranked at the top five products a day and that's all you need to get mentioned and to get awards. I look at my resources. I have about 10k

followers on my linking account. I have a newsletter that have couple thousand subscribers. I work in a really large co-working place with a lot of entrepreneurs and lots of foot traffic. So my plan is like, okay, I started my campaign about a month earlier. I'll

engage with my linking audience. I will send emails to my email list to encourage them to upvote. I'll set up a booth giving out free snacks to people who are in a co-working space. This is to encourage up votes. It sounded like a

good plan. But as the time grew, I have hypothesis or assumptions this method will work. But I need to talk to people who have recently done product hunt and done it successfully to make sure that my strategy works. So I search all over the internet. This is the time when I

found guy called Kevin Williams. He launches product hunt almost every day and almost everything he launched. They win product hunt day. This guy must know something that I didn't know about. I need to get in touch with him and it took me two months to get in touch.

Eventually I ran out of patient. I just paid $250 for 30 minutes consultation call. Honestly, best $250 I've ever spent. And today you're going to get all learnings here for free. Success on product hunt comes from two things. Number one, things you can control.

Number two, things you cannot control. So, let's talk about things you can control first. Number one is a great launch page. You need to have clear visuals, landing page, messaging on what you do, and maybe a video will definitely help to connect with your audience. Number two is tagline. This is

a 60 characters on your page where allows people to know more about you and clicking. This is probably the single most important thing you can do to increase the chance of your success. If you can explain exactly what you do in 60 characters, awesome. If you connect,

the second best option is explain the benefit you deliver. It need to be very simple, powerful, and very clickable. And that determines whether or not people will scan through all these hot product hunts every day and whether or not they will click into your hunt and