Is Meta Muse Available in My Country? (2026)
Is Meta Muse available in my country? As of November 2026: US, Canada, Japan, Singapore and Mexico. Not the UK, where reports say a launch is weeks away.
Muse is Meta's personal AI agent. Logo shown to identify the product this guide is about. Muse and Meta are trademarks of Meta Platforms, Inc. This is an independent guide; SavedThat is not affiliated with, sponsored or endorsed by Meta.
Meta Muse is not available in your country unless you are in the US, Canada, Japan, Singapore or Mexico. Mexico arrived on 5 November 2026, nine days after Singapore and two weeks after Meta's third-quarter earnings call pinned the narrow rollout on how expensive Muse is to run. Below: the current country list, what the reports of a UK launch within weeks do and do not say, how the rollout moved and how fast, what Muse actually does with saved Instagram Reels once you can get it, what the new spaces are, and what gets you part of the result today from anywhere.
Which countries is Meta Muse available in?
Five countries: the United States, Canada, Japan, Singapore and Mexico. Muse launched in the US on 8 September 2026 and reached Canada ten days later (iPhone in Canada). In those two markets it runs on iOS, Android, the web and inside WhatsApp (TechCrunch). Reviewers list it as 18+.
Japan joined on 23 October 2026, the first country outside North America. Meta's Japanese newsroom post says Muse is available there from that day on iOS, Android and the web, names Gmail, Google Calendar and Instagram among the connected services, and lists working with saved content as one of the things those connectors are for (Meta Newsroom Japan, RuntimeWire). The real-time voice, the avatar and the dedicated email address Meta showed at Connect have no Japanese date yet, and the local integrations with Mercari, Money Forward ME and Ticket Pia are described as in progress rather than live.
There is still no UK release, no EU release, no Australia, nowhere else. The UK is now the one country with a press report attached to it, covered in the next section. Everywhere else: Meta posted "Where to next?" after the Canada launch, and answered it with Japan, then Singapore four days later, then Mexico nine days after that, each announced on the day it shipped rather than ahead of it. Expect the next country to arrive the same way: with no notice.
What the October earnings call added is the reason. Zuckerberg said Muse is very compute intensive to run, and that reaching the billion-plus users Meta wants depends on getting that cost down; he expects Muse's compute efficiency to improve by more than tenfold over the next year (Fortune, MediaNama). So the limit is capacity rather than a privacy review that might clear next week, and Japan is what that looks like in practice: one market at a time, as the compute frees up. For a sense of the pressure: more than 10 million people across the US and Canada set Muse up in its first six weeks, a quarter of them use it daily, and demand in week one was high enough that Meta had to ask Stripe to raise its credit limits.
One date did land. Zuckerberg said Muse comes to Meta Glasses in November 2026 (MediaNama). That is a new surface in the countries that already have Muse, not a new country.
For comparison, Meta AI's chatbot took roughly 18 months to reach the UK after its US launch (Mad Robot). That is what planning in months rather than weeks was based on, and for the UK it is now the opposite of what reporters are saying.
Is Meta Muse available in the UK?
No. Meta Muse is not available in the UK as of 13 November 2026. Tapping the Muse icon in Instagram's share menu in the UK still ends at "not available in your country". What changed in November is the forecast, not the availability: on 9 November 2026 The Times reported that Meta is preparing to launch Muse in the UK in the coming weeks, with senior executives flying in and retail partnerships being lined up so UK shoppers could find and buy products on retailers' own sites through the agent (Retail Gazette, Business Matters, Beyond the Basket).
Four things to hold on to, because this is a press report and not an announcement:
- Meta declined to comment on the UK plans (Business Matters).
- No date, and no named UK partner. "Within weeks" is a reporter's phrasing, not Meta's. Japan, Singapore and Mexico were each announced on the day they shipped.
- The Muse icon in Instagram is not the signal. It has been in the UK share menu since early October, and it showed in dozens of countries for weeks before any of them got Muse.
- The frame is shopping. The UK reporting is about buying through the agent, not about reading your saved Reels. That matches Meta's October earnings call, where shopping was the single most common use.
The same reporting puts Muse past 11 million users (Business Matters), up from the more than 10 million Meta gave for its first six weeks in North America.
What a UK launch would not fix, on day one or later: Muse builds something out of a collection you point it at, and Meta has never documented it finding the Reel where a particular sentence was said. Until Muse ships in the UK it reads nothing of your Instagram saves at all, and after it ships that gap stays. SavedThat transcribes the Reels, TikToks and YouTube videos you save and searches them by what was said, with a timestamp, in the UK today. Sorting saves into Instagram Collections is worth doing either way: it is the input Muse needs if it does arrive within weeks.
Is Meta Muse available in Mexico?
Yes. Muse has been available in Mexico since 5 November 2026, in Spanish, for people 18 and over, on the web at muse.ai and in the iOS and Android apps (Expansión, Mexico News Daily). It is the fifth market and the first in Latin America. Meta says people will be able to use Muse from WhatsApp, with no date given, and that support for its AI glasses is coming soon.
The setup reads like Japan and Singapore. Meta lists Gmail, Google Calendar and Instagram among the services you can connect, and says that with Instagram connected Muse can draw on saved content for everyday requests. The local partners, among them Cinépolis, Coppel, Despegar, Kavak, Kueski, Liverpool and Rappi, switch on gradually, and Muse's settings show which ones already work. Basic use is free, with optional subscriptions.
Mexico does not change anything for the rest of Latin America yet. Brazil, Argentina, Colombia and Chile have no date, and Spanish speakers in Spain wait with the rest of the EU.
Is Meta Muse available in Singapore?
Yes. Muse has been available in Singapore since 27 October 2026, on iOS, Android and the web, with AI glasses described as coming soon (Meta Newsroom, Marketing-Interactive). It is the fourth market and the first in Southeast Asia (Yahoo Finance).
Three details matter if you are setting it up there. Meta names Gmail, Google Calendar and Instagram among the services you can connect, and says Muse can draw on saved content once Instagram is connected, which is the same wording it used for Japan. Connector features are described as rolling out progressively rather than all being live on day one. And the launch partners are shopping and travel brands, among them Shopee, Lazada, Grab, Agoda, ShopBack, Klook, Trip.com and Singapore Airlines, which says more about what Meta expects people to do with Muse than the saved-Reels demos do. Meta calls Muse free for most of what people need, with subscription plans for heavier use.
Singapore does not change anything for the rest of Southeast Asia yet. Malaysia, the Philippines, Indonesia, Thailand and Vietnam have no date, and the Muse icon in Instagram's share menu is not a sign that one is close.
Why the Muse button appears in Instagram where Muse does not exist
In early October 2026 Instagram started showing a Muse icon in the share menu when you tap share on a Reel or a post, in far more countries than Muse supports. Three things worth knowing:
- It does not mean your account was hacked, and nothing was deleted or posted. It is a new share option Meta added to the app.
- Outside the five supported countries it leads nowhere. Tapping it opens a "Get app" prompt and then a message that the app is "not available in your country" (IBTimes India). The icon is not a launch signal: it had been showing in dozens of countries for weeks before Japan, Singapore and Mexico became the first new ones.
- Sharing a Reel to Muse is not the same as Muse Image. Whether other people can reuse your public photos with Meta's AI is a separate Instagram setting, covered further down.
What Meta Muse does with your saved Instagram Reels
Muse is an AI agent, not a chatbot. It runs tasks on its own: it can open a browser, fill in forms, send email and book travel, and it checks with you before sensitive actions (Meta). Because Meta owns both Muse and Instagram, the two talk to each other without any export, screenshot or copy-paste step.
Meta's own launch example is the one that went viral: Muse turns a recipe Reel you saved into a grocery list and can suggest dinner menus from what you have saved (Meta). Creators who got access in the first week showed more:
- A travel guide from 98 saved posts. A creator who had just moved to New York asked Muse to consolidate her saved restaurant and activity posts. It built a small app with every venue by category and neighbourhood, day plans, and a map, which she could share as a link.
- PDFs by topic. One creator with 14,000 saves got one PDF of recipes with exact ingredients and creator credit, one of parenting tips, one of places to visit.
- Saves routed to where you work. Another creator sends her recipe collection to a custom site and her content-inspiration collection to a Slack group.
The pattern is the same every time: one collection in, one useful artefact out.
Worth knowing before you build your expectations on the saved-Reels demos, though: that is not what the install base actually does with it. On the October call, shopping was named the single most common use, with more than a quarter of Muse users shopping through it and an average purchase above $200 (Fortune). Meta's roadmap talk followed the money: transaction fees from businesses, Muse on Meta Glasses, a "Muse Charm" device. The recipe-PDF trick is real, but it is a side road on the map Meta is drawing.
What are Muse spaces?
Muse spaces are small apps you build inside Muse by describing them in plain language. Meta launched them on 6 November 2026 and says they are available everywhere Muse is available (Meta Newsroom). A space can be a tracker, a planner or a dashboard. You can pin it to the sidebar or the main tabs, schedule it and keep editing it, and once you connect other apps it refreshes in the background (PPC Land, TechCrunch). Meta's examples are a school dashboard, a music tracker, a wedding planner, a trip planner and a shopping hub.
Only one of those examples touches Instagram: the shopping hub, which pulls gift ideas and wishlists from your Instagram saves together with Marketplace listings and buyer messages. In practice that turns the launch-week demos above into something that stays current: instead of asking Muse to rebuild the travel guide every time you save more, the space updates itself.
What Meta's post does not say is what a space reads inside a saved Reel. It names saves as a source for a wishlist and does not mention Reels, audio or transcripts. So spaces make the one-collection-in, one-artefact-out pattern permanent, but nothing in the announcement describes them finding the Reel where someone said a particular sentence. And spaces are not a new country: where Muse is not available, neither are they.
How to use Meta Muse with saved Reels, step by step
If you are in a supported country, this is the setup the published tutorials and Meta's own settings point to. We could not run it ourselves, so treat the menu names as what reviewers reported at launch.
- Sign in with your Meta account. Engadget's reviewer found his accounts already linked after signing in with a phone number, with no separate Instagram authorisation step (Engadget). Several setup guides report that a payment card is requested at signup even for the free plan (DataCamp).
- Turn off model training before you connect anything. In Muse's settings, untick "help improve our AI models". Meta says you can opt out and ask Muse to forget specific things.
- Set actions to "always ask". The default lets Muse act on its own in low-risk situations. For a first run on your saves, "always ask" costs a few taps and shows you exactly what it does.
- Sort the saves into Instagram Collections first. Every successful demo worked on a named collection, not the whole saved tab. Five minutes of dragging Reels into "Recipes", "Trips" and "Ideas" makes the prompt precise.
- Give one bounded task and check the result. One collection, one output format. Expand only after the first result is right.
- Keep it alive. When you save more, tell Muse to update the same guide or page rather than starting over.
Meta Muse prompts for saved Instagram Reels
Copy these, swap the collection name, and keep the output format specific. We wrote them from the published demos; they are starting points, not tested recipes.
Recipes into a shopping list
Read every post in my Instagram saved collection "Recipes". For each recipe, list the dish, the creator's handle and the exact ingredients. Then build one grocery list for the three dishes I can cook this week with the fewest extra ingredients. Ask before ordering anything.
A trip collection into a map
Go through my saved collection "Lisbon". Pull every place mentioned: name, neighbourhood, type, and why the creator recommended it. Make a shareable page with a map, grouped by neighbourhood, and a one-day plan for each area.
Learning Reels into study notes
Read my saved collection "Money". Summarise each post in two lines with a link back to it, group them by topic, and flag any two that contradict each other.
Monthly clean-up
Every month, tell me which new saves do not fit any of my collections and suggest where each one should go.
What Meta Muse can't do yet (or hasn't shown)
The honest list of unknowns matters more than the demos.
- It is not available in most of the world, and the reason is compute cost rather than paperwork. See the country section above.
- Meta has not documented what it reads inside a Reel. Whether Muse uses the caption only, the on-screen text, or the spoken audio is not stated in the launch post or in any review we found. Recipes usually have the ingredients in the caption, which is why they demo well. This matters more than it sounds: in our own corpus the median saved Instagram Reel runs 52 seconds and carries about 170 spoken words, and 86% of saved Reels carry at least 50 spoken words (SavedThat corpus, 820 saved Reels with transcripts, as of November 2026). The useful sentence is usually said out loud, not typed in the caption.
- It builds artefacts; it does not find moments. Asking an agent to "find the Reel where someone said to salt the pasta water after it boils" across thousands of saves is a different job from summarising one collection, and none of the demos show it. Spaces, added on 6 November 2026, keep those artefacts up to date; Meta does not describe them doing this search either.
- It has limits and a price. Most people use Muse free. Meta's CFO Susan Li said on the October call that Muse is not being monetised outside subscriptions today, with paid tiers for people who want advanced models or extra tokens (MediaNama); paid plans have been reported at $20 and $100 a month (The Neuron).
- Your public posts are a separate question. Meta's image generator Muse Image, released in July 2026, can reuse images from public Instagram accounts by default. To opt out, open Instagram, go to Settings and activity, then Sharing and reuse, and switch off reuse for posts and Reels. Switching it off does not delete images already generated (FindLaw).
Meta Muse not available in your country? What works instead
Three routes give you part of the result today, from anywhere.
Instagram Collections plus Instagram's data export. Your data download from Instagram includes saved_posts.json and saved_collections.json with links to everything you saved. You can feed any AI assistant that list and ask for the same kind of summaries, though it will only see what the links and captions reveal. Our guide to Instagram Reels search by spoken words walks through the export.
Transcript search for the "where did someone say that" problem. This is the job Muse does not claim, and the one the caption cannot answer. Tools like SavedThat transcribe every Reel, TikTok and YouTube video you save, so you can search your whole library by what was said and jump to the exact second. It works in any country, across all three platforms, and in the languages people actually speak in their Reels. It is not an agent: it will not build you a PDF or do your shopping.
Wait for Muse, but prepare now. Sorting saves into collections is exactly the input Muse needs on day one in your country, whenever that is.
Meta Muse vs transcript search: two different jobs
| Meta Muse | SavedThat | |
|---|---|---|
| What it is | Personal AI agent that acts for you | Searchable library of the videos you save |
| Best at | Turning a collection into a list, map, PDF or page, and shopping | Finding the moment someone said something, with timestamp |
| Platforms | Instagram natively, plus connected apps | Instagram Reels, TikTok, YouTube |
| Reads spoken words | Not documented by Meta | Yes, every save is transcribed |
| Where available | US, Canada, Japan, Singapore and Mexico, not the UK (November 2026) | Worldwide, web plus apps |
| Price | Free for most; paid plans reported at $20 and $100/mo | First 5 videos free, no card; then a 7-day trial and a paid plan |
They are not rivals so much as two halves. Muse is strong when you know which collection you mean and want something built from it, or when you want an agent to go and buy the thing. Transcript search is strong when you remember a sentence but not the video, the creator or even the platform.
The honest verdict
If you are in the US, Canada, Japan, Singapore or Mexico, Muse is worth setting up: training off, actions on "always ask", one collection first, check the output by hand. Read the demos as a preview of what it can do rather than what Meta is building toward, because the roadmap it described in October points at shopping, glasses and a device.
If you are anywhere else, the wait is likely to be measured in Meta's compute budget, not in months you can count; Japan waited six weeks after North America, Singapore followed four days after Japan and Mexico nine days after Singapore, each with no warning. The UK looks like the exception to that no-warning pattern, and even there what exists is a press report rather than a date. The saved graveyard is still yours to fix in the meantime: organise collections, and make the spoken content of your saves searchable so the one Reel you need is a query away.
Country list checked on 13 November 2026: Muse is still not live in the UK. The UK section reflects reporting of 9 November, Mexico reporting of 5 November, Singapore Meta's newsroom post of 27 October and Japan its Japanese newsroom post of 23 October; spaces its newsroom post of 6 November; the rest Meta's third-quarter earnings call of 21 October. Muse changes quickly; we will update this guide as Meta documents more.
Keep reading
Instagram Reels search by spoken words (2026)
Instagram Reels search by spoken words is still not native, even with Instagram's new Saved search. Four workarounds that find a Reel by what was said.
Best apps to search saved Instagram Reels (2026)
Best apps to search saved Instagram Reels in 2026, compared honestly: SavedThat, ReelRecall, Quiki, BetterSave, Stasht, Dewey, Collections and DIY.
Search inside saved videos by what was said (2026 guide)
How to search inside saved YouTube videos, Reels and TikToks by what was said: why the apps can't, how transcript search works, and four tools that do it.
Frequently asked questions (2026)
Is Meta Muse available in my country?
Only if you are in the United States, Canada, Japan, Singapore or Mexico. Mexico was added on 5 November 2026 and is the fifth market and the first in Latin America; Singapore arrived on 27 October and Japan on 23 October 2026. As of 13 November 2026 those five are the only countries where Muse works, and the UK is not one of them, though press reports of 9 November put a UK launch within weeks. Meta itself has named no country after Mexico and no dates, and on its 21 October earnings call it tied the limit to how compute intensive Muse is to run.
Which countries have Meta Muse?
The US since 8 September 2026, Canada since 18 September 2026, Japan since 23 October 2026, Singapore since 27 October 2026 and Mexico since 5 November 2026. In the US and Canada it runs on iOS, Android, the web and inside WhatsApp; for Japan, Singapore and Mexico Meta lists iOS, Android and the web, with WhatsApp in Mexico announced but not dated. There is no UK, EU or Australian release.
When will Meta Muse come to the UK and the EU?
Meta has given no date. On 9 November 2026 The Times reported that Meta is preparing a UK launch in the coming weeks, with retail partnerships being lined up; Meta declined to comment, named no partner and confirmed no date, and as of 13 November 2026 Muse is still not available in the UK. The EU has nothing comparable. Japan, Singapore and Mexico were each announced on the day they shipped, so a launch can arrive with no notice. For reference, Meta AI's chatbot took around 18 months to reach the UK after its US launch.
Why do I see the Muse icon in Instagram if Muse is not available here?
Instagram added a Muse share option to the app in more countries than Muse itself supports. It is not a sign that your account was hacked and nothing was posted or deleted. Outside the five supported countries, tapping it only shows a "not available in your country" message.
Can Meta Muse read my saved Instagram Reels?
Yes, in supported countries. Muse connects to Instagram through your Meta account and can work with your saved posts and collections. Meta's own example turns a saved recipe Reel into a grocery list, and creators have used it to build travel guides and PDFs from saved collections.
What are Muse spaces?
Small apps you build inside Muse by describing them, such as a tracker, a planner or a dashboard, that refresh themselves once you connect other apps. Meta launched them on 6 November 2026, available everywhere Muse is. The only Instagram example Meta gives is a shopping hub that pulls wishlists from your Instagram saves; it does not say whether a space reads what is said inside a saved Reel.
Does Meta Muse understand what is said in a Reel?
Meta has not documented whether Muse uses a Reel's caption, its on-screen text or its spoken audio. That gap matters because most of the content is spoken: in the SavedThat corpus the median saved Reel carries about 170 spoken words as of November 2026. Test it on a Reel where the key information is only said out loud before relying on it.
What do most people actually use Meta Muse for?
Shopping. On Meta's October 2026 earnings call, Zuckerberg said it is the most common use, with more than a quarter of Muse users shopping through the agent and an average purchase above $200. Organising saved posts is a popular demo rather than the main workload.
What is the best alternative to Muse for saved Reels outside the US?
Organise your saves into Instagram Collections, and use a transcript search tool such as SavedThat to search the spoken content of your saved Reels, TikToks and YouTube videos. It works worldwide and finds the exact moment by what was said, though it is a search tool rather than an agent.