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Airship tracked 63M new app users: the ones who received push notifications in…

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TL;DR

Learn how to improve app user retention by timing push notification requests effectively to increase engagement.

push notification strategyapp user retention tipsimprove app engagementtiming push notificationsuser onboarding best practicesmobile app notification settingsincrease app user stickinesseffective notification prompts

Chapters

  1. 0:00Introduction to Retention Issues
    01
  2. 0:10Study Overview on Push Notifications
    02
  3. 0:20The Problem with Notification Requests
    03
  4. 0:30The Solution: Timing Your Requests
    04
  5. 0:40Conclusion and Key Takeaways
    05

Transcript

0:00

This one notification mistake is costing you three times your retention. Here's the fix. There was a study on 63 million new app users, and they found that people who got a push notification within the first 90 days stuck around three times longer. But the problem is on the iPhone, half the people pressed don't allow for the notifications, and it only allows you to ask once.

0:14

half the people pressed don't allow for the notifications, and it only allows you to ask once. And the reason they say no to you is because you ask on the first screen before they see anything about your app. The solution is to not ask at launch. Wait until they've gotten something out of your app. For example, their first win or their first result. Then show your own screen telling them what the notifications are for.

0:31

Then show your own screen telling them what the notifications are for. If they say yes, then show Apple's prompt. You have to ask at the right moment, and it will get you three times your retention. Follow for more.

0:38

You have to ask at the right moment, and it will get you three times your retention. Follow for more.

0:40

and it will get you three times your retention. Follow for more.

0:42

Follow for more.

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