I'm going to tell you the secret to getting people to watch your entire video…

I'm going to tell you the secret to getting people to watch your entire video from start to end, whether it's a short video or a long video. My name is Ross, I have a YouTube channel with millions of subscribers, been doing this for over a decade, and I learned this concept called opening and closing loops. When people talk about retention, they never talk about this.

They never mention it. They always talk about the hook, which is opening the first loop, which is great, but that is easy, easy shit. That's level fucking zero, not even level one.

So you open your first loop, and then at some point in the video, you close that loop and you give the audience, you answer their question, aka you answer their question. You're creating questions and you're answering questions. So if you have one open loop and you close it, the second it is closed, the audience

loses interest and viewers will start to decline. They'll click off. I made a motorized treadmill and ran past people. I have opened a loop in people's mind. The second they see me run past people on my motorized treadmill, their viewership starts to decline because that question has been answered. So what you need to do is open another loop, either before the first one is closed or immediately

after. So no matter how long, in Hollywood, they call this plot points. So no matter how long your video is, if you look at Instagram videos, you'll see the moment if you look at the retention data, that viewers start to decline is because you answered the plot point.

plot point. You closed the loop and you likely don't have another loop. You don't have another question or at least a strong question. Like the moment the roofer sees that there was a pool on my roof, the loop is closed. Immediately viewers start to decline unless I have already opened other loops or unless

it immediately poses another strong question. You are welcome because God damn it. Nobody talks about this shit. I should charge a fucking $10,000 to share this information because it will change your life if you utilize this and the other way there's meant there's a couple other ways but the other way to get people to watch from start to end is to have a personality

driven channel with no product but that's a whole other tangent. You're welcome.

You're welcome.